The Industry

Australia Introduces Body-Image Standards for Fashion Industry

Women’s Wear Daily reported this morning about a new Australian program touted as “the world’s first body image initiative.” The voluntary code of conduct, developed in partnership with eating-disorder support group The Butterfly Foundation, will designate magazines, fashion retailers and designers, and modeling agencies that comply with the guidelines as “body image friendly.” The criteria, as reported in WWD: Under a new set of Australian guidelines, Photoshop abuses like this may soon be a thing of the past.

Recommendations include disclosing and avoiding the digital enhancement of images; banning ultra-thin female models or overly muscular male ones, in addition to models under the age of 16 to advertise adult clothes; employing a greater diversity of ethnicities and model body sizes; eschewing editorial and advertising content that promotes negative body image through rapid weight loss and cosmetic surgery, and, for retailers, carrying a wider variety of clothing sizes that better reflects the demands of the community.

There is, I think, small cause for concern about the ban on “ultra-thin female models or overly muscular male ones”—what are the determining factors for these body types? Will naturally slender or naturally sculpted models be excluded? The idea shouldn’t be that any one type of body is better; it should be that there is beauty in all sizes of bodies.

But that message seems lost on a retailer quoted in the WWD article. While she acknowledges that today's models are thinner than ever before, former model Belinda Seper says,

“Fashion is for, generally speaking, women who are in good physical shape, who choose to take care of themselves.”

And if that isn't illogical enough for you, read on!

Seper harbors doubts that larger sizes would in fact sell. Just 10 percent of her merchandise is a size 16 (size 14 in the U.S.)

So larger sizes don’t sell as well as smaller sizes…but she doesn’t stock as much larger-sized merchandise. Good news, Belinda: I think I see the problem!

In any case, this program is a positive step. Australia has a female prime minister and now this? America, I hope you’re paying attention.

Update: This is the relevant section of the guidelines for determining whether a model is at a naturally sustainable weight: "Where there is concern about the healthy weight of a model, organisations are encouraged to take steps to satisfy themselves the model is healthy before employing them." And here's the full text of the guidelines [PDF].

Italian Vogue's "Black Issue" Goes Into Reprints

As 10,000 freshly printed copies of the July edition are shipped to newsstands, Italian Vogue editor Franca Sozzani talked to Reuters about the magazine’s incredibly successful “Black Issue.” This quote, in particular, struck me: Vogue_italia_july

“America ... is ready for a black president, so why are we not ready for a black model?”

Aren’t we ready, though? This issue is the first in Condé Nast’s history to be reprinted to satisfy demand. Ad sales were up 30 percent for this issue, even though many of those same advertisers stuck with white models in their ads. Photographer Steven Meisel, who shot the cover story, says,

“I’ve asked my advertising clients so many times, ‘Can we use a black girl?’ They say no. Advertisers say black models don’t sell.”

Right. They don’t sell advertising, which is why these same advertisers snapped up pages in this edition. They don’t sell consumer goods, and it has nothing to do with the product or the ad concept. They don’t sell at the newsstand, but it was Gwyneth Paltrow on the cover of the year’s worst selling issue.

So where does the problem really lie? Looks like America is certainly ready for more diverse models, but are magazines?

Earlier: Is Fashion Racist? Fashion-Industry Mouthpiece Vogue Says No

Is Fashion Racist? Fashion-Industry Mouthpiece Vogue Says No

In the July issue, Vogue asks “Is Fashion Racist?” You don’t even have to read the article to know what they conclude. I’d give them credit for tackling this topic at all—especially considering Vogue's problematic recent covers featuring Jennifer Hudson and LeBron James—except that the whole thing reads less like a serious examination of the subject and more like a bland paean to the mysterious ways of fashion. See, the industry isn’t actually racist! It’s just doing what it’s always done! Oh, isn’t fashion wonderful?

Vogue_july_nicole_kidmanThe article centers entirely on the dearth of diversity among models, and includes an intrusively long diversion about the decline of the supermodel. While the popularity dip of one-name wonders like Naomi and Cindy is certainly linked to a scarcity of color on the runway, it doesn’t fully explain the current state of affairs.

And why not broaden the discussion beyond the rarefied halls of the modeling world? How many minorities work in apparel design? How many in retail? For that matter, how many minority viewpoints are represented at Vogue? Woefully devoid of any context, the article makes no attempt to explain whether the situation on the runways is endemic or anomalous.

But that’s all moot, because, according to Vogue, there isn’t a problem! On to the text of the article:

This magazine exists to inspire women. How do fashion editors get inspired by watching the same procession of anonymous, blandly pretty, very young, very skinny, washed-out blondes with their hair scraped back in show after show?

Why is author Vicki Woods asking the reader and not, oh, a fashion editor? The only one quoted in this article is André Leon Talley, and he’s relegated to discussing runway shows. Also, I refuse to believe that Vogue  “exists to inspire,” unless it’s designed to inspire us to anger. Vogue_july_is_fashion_racist

Speaking of very young and very skinny, the article then devotes significant inches to the personal stories of models Chanel Iman, Jourdan Dunn, and Arlenis Sosa. Which only proves that there are a whopping three young women who aren’t white who get modeling work (though they couldn’t even bother to get a translator for Sosa). 

In any case, no one in fashion is responsible for anything. Model booker Neil Hamil reports that he hears “Well, we already have our black girl” when he calls about castings. Photographer Mario Testino says, “People come in groups; we react to the supply.”

As for designers:

Maybe some designers just won’t use black girls? Because (in the overheard words of a Paris designer I can’t name) they are “too strong for the clothes”?

Wait! Did you catch that? This article just quoted (albeit anonymously) someone in fashion being truly insensitive to race. What was the response to this whispered comment? Why won’t Vogue name the designer? Do other designers agree with this anonymous assessment? Who knows? The article moves on to a fawning description of Alber Elbaz of Lanvin, who says he was “trained” to use black models. Charming.

Time for more vague platitudes about the nature of clothes and beauty! Casting director Russell Marsh, who works for Prada, trots out this justification:

“It’s the clothes that take much more priority than the girl...”

If the models are faceless and unimportant, why does their skin color matter at all? Let’s ask designer Marc Jacobs, who is apparently a champion of diversity since his last show had two non-white models. He falls prey to the supermodel straw man, and then says this:

But fashion is a cycle, he reminds me. “Things move on.”

Why should any race ever be in or out of style? Skin color isn't the same as skirt length. Vogue_july_is_fashion_racist_2

Wait, entire paragraphs have passed without mentioning the heyday of supermodels. Let’s get back to that!

There are encouraging signs that models, rather than celebrities, may be slipping back into their former role as inspirers of women.

There’s that “inspiration” thing again! So, wasn’t this whole article inspired by a disproportionately small number of successful black models? A surge in the popularity of models, while beneficial to models overall, is not a solution to race-based disparity. 

Casting director James Scully:

Scully points out that the last decade has been bad for models. “And when it’s tough for models, it’s really tough for black models.”

What is his point, exactly? If white people are struggling, that somehow makes it okay for everyone else to struggle even more?

Ultimately, the article never admits to much of a problem—and therefore proffers no solutions except that fashion is cyclical, and proponents of diversity should hang around until non-white women are trendy again. How long might that take? Just wait and see!

Vogue doesn’t need to sit back and merely reflect fashion in its current state. Anna Wintour holds tremendous sway over the industry. But Vogue turned what could have been a groundbreaking cry for change into an argument for the status quo, since any indictment of the fashion world would be an indictment of the magazine, too. (And their one-page photo collage, above, is not a strong defense.) If fashion is racist, is Vogue complicit in that racism?

W Hopes Someone's Still Taking Sides in Celebrity Feud

W_november_jennifer_aniston_angel_2

The second annual Art Issue of W is out…and with dueling covers!  Such classy, current covers they are, too!  And economical, too, using paparazzi photos of Jennifer Aniston and Angelina Jolie for the cover instead of, you know, staging an actual photo shoot.  Or do they have to pay a residual to Brad Pitt for referring to his marital troubles?

Last year’s first-ever Art Issue is nominated for ASME’s 2007 Best Cover Award.  Somehow, we doubt these covers are going to be nominated for anything, unless some organization offers awards for Most Likely to Resemble the Cover of US Weekly and Trying Hardest to Cash In On an Outdated Celebrity Scandal. 

So which one will you buy?  We’re leaning toward Aniston.  Or maybe we’ll just pick up the latest issue of Star instead.

Edit:  There are actually nine covers: Nicole Kidman, Lindsay Lohan, Cameron Diaz, Katie Holmes, Jennifer Aniston, Julia Roberts, Jessica Simpson, Angelina Jolie, and Britney Spears.  Apparently, this is what W considers art.

Scoping Out September Issues: Elle

Elle_september_lindsay_lohan

The issue weighs: 2.8 pounds

Issue thickness: a robust three-quarters of an inch

Who’s on the cover: Lindsay Lohan, rocking a dead-eyed stare and hair and skin that are the same color. Not attractive!  Love the dress, though.

Number of words on the cover: 127 (Guess the “newly enhanced” design by Joe Zee, making its debut in this issue, doesn’t involve reducing the amount of text crammed onto the cover.)

Who bought the back cover: Chanel’s Coco Mademoiselle fragrance, featuring Keira Knightley

Number of ad pages between the cover and the table of contents: 80. Celebs appearing in those pages include Scarlett Johansson for Louis Vuitton; Kerry Washington for L’Oreal; Sarah Silverman, Selma Blair, Lucy Liu, Regina King, and Twyla Tharp for Gap;  and Rihanna for Cover Girl.  Also up front, not one but two Kate Moss campaigns, for Versace and David Yurman.

Total number of pages: 592

How many of those pages are ads: 398, about 67 percent

Most schadenfreude-inducing cover line: Duh.

Exclusive! The Lindsay Lohan Interview

“I’m glad I went to rehab—I need to get away from everyone, and I didn’t know how”

Subscription cards: a measly 3

Cosmetic samples: 2 fragrance testers (Dior J’adore and Fendi Palazzo)

Is it portable? At nearly 3 pounds, we say no.  And even if it were a more purse-friendly size, would you really want to lug Lohan’s prematurely aged mug around?  We certainly do not. 

Scoping Out September Issues: Glamour

A seasonal feature in which we take a purely superficial look at those massive September editions.  Pages and pages of fall fashion!  In-depth interviews with famous people!  Hours of reading!  Inches-thick issues!  Resultant muscle strain!

Glamour_september_claire_danes_quee

Issue weight: 1.6 pounds

Issue thickness: a smidge under half an inch

Who’s on the cover: Claire Danes, Queen Latifah, and Mariska Hargitay

Who bought the back cover: Banana Republic

Number of ad pages between the cover and the table of contents: 27 (including, conveniently enough, a two-page Cover Girl spread featuring Queen Latifah)

Total number of pages: 418

How many of those pages are ads: 285 (source; we didn’t count)

Most intriguing cover line:   

Biggest issue in 20 years!

We find this bit interesting not on its own merits, but because we wonder whether the magazine’s touting ads, not content: Glamour last reached 285 ad pages in a September edition in 1986 (source).  Also, the rest of the cover lines are truly dull.

Subscription cards: Only 4

Cosmetic samples: 2 (a perfume strip for Ralph Lauren Romance, and a foil-sealed sample of Clinique Perfectly Real Makeup)

Is it portable? Low potential for inadvertently leaving a trail of postage-paid subscription cards + content that won’t embarrass when someone reads over your shoulder/almost two pounds of paper, 68 percent of which are ads= moderately portable

Know When to Fold ‘Em: Jane to Close

There’s no official announcement yet, but looks like we’ve seen the last of Jane.  Condé Nast is folding the magazine, which has reportedly struggled at the newsstand and with advertisers in recent months.  Fashion Week Daily says that editor-in-chief Brandon Holley and vice president/publisher Carlos LaMadrid will both leave the company.   

We’re unexpectedly saddened by this news.  We may have mocked Jane relentlessly, but we’ll miss it nonetheless.

For more:

Jane Magazine Folds (Fashion Week Daily)

Rumor: Jane Magazine Folds (Gawker)

Lady Down (Gawker)

Condé  Nast Folds Jane (Radar Online)

Edit: Radar Online has more, including the official press release announcing the closure.  And Mediabistro has a bit more about the affected staffers.

The Week: Vogue Goes Bold, Features Actual Models

• First, a look at next month’s Vogue and W covers.  Shocker!  Those are models, not movie stars, on the cover of Vogue.  Though if there absolutely must be a celeb on the cover, it’s hard to argue with America Ferrera.Vogue_may_models_yay_4

Jane’s newsstand sales may be flagging, but that hasn’t stopped the development of aW_may_america_ferrera_4 TV show.

• Ooh, juicy.  Editors from Marie Claire, Cosmopolitan, and Bazaar live it up in New Orleans, while low-level staffers at the magazines have their raises delayed.  We expect this incident to spawn at least one more thinly veiled novel about a magazine assistant.

• Is Good Housekeeping going hip?  As part of a makeover, the magazine hires editors from Jane and Lucky.

• Is Ashlee Simpson the face of June’s Cosmopolitan?  If so, why?

• And Jane Pratt blah blah blah another interview blah blah blah.  Yep, even we’re bored with her by now.

The Week: Anna Wintour More Fascinating to Herself Than to Anyone Else

•    Anna Wintour is named one of Barbara Walters’ “Ten Most Fascinating People.”  Clearly,Anna_wintour_new_york_post Wintour agrees with the “fascinating” verdict—she has three portraits of herself hanging in her office.

•    Brandon Holley tries too hard to stay in touch with her 20-something audience by throwing herself a 40th birthday party complete with a street fight and police presence. 

•    Feel like crashing holiday parties?  Gawker and WWD have dates and locations. 

•    Lucky’s hired a stylist.  We really were concerned about Kim France’s ability to dress herself.

•    And this week’s cautionary tale comes from former Allure staffer Molly Friedman, who, after soliciting beauty products for the magazine and then selling them on eBay, is “pretty much banned from Condé Nast for life.”  Which we think is supposed to be an even worse fate than actually having to work at Condé Nast.

Photo of Anna Wintour from the New York Post

The Week: No Further Cameron Diaz Updates Planned

  • And if you’ll indulge us in some self-promotion, we have a (somewhat serious) short article, “Youth and Consequences,” about fashion mags’ treatment of aging, in the Winter 2007 issue of Bitch magazine, which goes on sale this week. Further incentive to pick it up: Bitch’s always spot-on  “Jane Petty Criticism Corner.”

Masthead

Editor: Wendy Felton


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