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We Read It So You Don't Have To: The Entire February Issue of Cosmopolitan

Okay, we’ve been away from the blog for a while. Now that we’re back, we feel a little penance is necessary—after all, you’re still here, aren’t you? So we read the ENTIRE ISSUE of Cosmopolitan this evening. Here are the highs, the lows, the points where we just couldnt resist a smartass remark. Enjoy while we take a lengthy shower to decontaminate.

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•    First, the cover, on which Katherine Heigl is wearing a truly appalling dusty pink Herve Leger bandage dress. Does anyone actually need horizontal lines encasing their entire body? Does this look good on anyone who doesn't weigh 110 pounds? Hell, it barely looks good on Heigl.  Anyway, our favorite cover lines:

10 Subliminal Tricks That Make People Adore You

Guess what? Reading Cosmo in public isn’t one of them!

John Mayer Shares Why All Guys Aren’t A**holes

Well, there’s an unlikely source for that story.

•    Best letter to the editor ever.

I want to give you a high five for featuring Beyonce on the cover of your December issue. Thank you so much for showing more diversity in your magazine and featuring our country as a whole!

Because, you know, Beyonce is really representative of “our country as a whole.”

•    Oh! What an honor! Katherine Heigl is Cosmo’s “Fun Fearless Female of the Year.” Apparently, she earned the title by going head-to-head with former costar Isaiah Washington:

Last year, after costar Isaiah Washington allegedly used an offensive word (faggot) to refer to T.R. Knight…Katherine spoke up against Isaiah at the Golden Globes. “You can’t give me too much credit for being brave,” she says now. “I was just a girl who had had a couple of drinks and was angry and got mouthy.”

But then she says this…

“As I was opening my mouth, I kept thinking, Shut up. But it’s an issue that I felt really passionately about.”

Well, which is it? Was she loose-lipped after drinking,l or did she feel strongly about defending Knight? Also, we LOVE how Cosmo put the f-word in italics, like it’s a foreign language or something.

Two other reasons Katherine’s so fun and fearless: She last cried watching an episode of Grey’s spin-off Private Practice, and she has her own line of hospital scrubs. Is that what passes for awesome at Cosmo HQ?

•    We’re skipping the confessions, because they make us feel old. Also because they’re completely fabricated. In any case, we can’t exactly relate to tales of women accidentally exposing themselves during a dormitory fire drill or puking in the boss’ potted plants, possibly because we’re at the advanced age of 31, or because the last time we were senselessly drunk, we cried about college football in the diner at the Palms hotel in Vegas at 4 in the morning. Hey, Cosmo, we’d be happy to write that up and submit it for an upcoming issue!

•    In “Man Manual,” Cosmo calls out mensfitness.com for proffering dumb advice that a woman wearing flats to a bar “certainly isn’t there to lure a mate.” And Cosmo certainly has the moral high ground here, since all of its advice is spot-on!

•    Here’s some ludicrous Hollywood trivia that’s supposed to be surprising insider information, from “Informer”:

In the movie Catch Me If You Can, Grey’s Anatomy star Ellen Pompeo plays the hot stewardess who hooks up with Leo DiCaprio’s character. Jennifer Garner also appears in the flick as—get this—a high-class hooker!

Get this! It’s called acting! Also, her IMDB entry!

•    We are deeply amused by the anatomical euphemisms used in the lingerie feature “Pour Some Sugar on Me.” Resolved: to start referring to our breasts as our “powerful pair,” just like Cosmo does.

•    John Mayer’s letter to us readers on page 101 gave us the creeps.

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A guy who has to say he’s nothing like those other guys is usually exactly like those other guys. Also, “passion-filled endeavors”? Signing the note “I love you”? Think we’ll pass on that drink, John.

Here are Cosmo’s other “Fun Fearless Male” honorees:

Chris Brown, who has eight tattoos! Fun!

Dave Annable, who has “always been scared of sharks in a little-girl way.” Fearless!

Dane Cook, who tells a scintillating tale of eating bad shellfish on a date. “I went to the bathroom and knew it was going to be an all-night situation, so I told her we had to drive home…and that I’d have to stop a couple times on the way.” Suave!

James McAvoy, who…well…we have nothing bad to say about him.

Tony Romo, who says football is “not as glamorous as everyone thinks.” Revealing!

John Krasinski, who should have combed his hair and worn something other than an undershirt for the photo, but we lurve him anyway.

Dave Salmoni, who is apparently some kind of wild-animal daredevil. Uh, reckless?

Common, who enjoyed playing a police officer in the upcoming movie The Night Watchman because he “got to learn about the ghetto part of Los Angeles.” Seriously.

Peter Krause, who likes to speak in clichés! “There’s something very romantic about doing things that make you feel incredibly alive.” Original!

Tom Anderson, who we deleted from our Myspace friends.

And Zac Efron, who…God. Do we really have to explain why no grown woman should be interested in him?

•    Wait. Why are there twelve fun fearless males, but only one female?

•    “9 Big Secrets of Male Arousal”: One of those secrets is that a man’s nose is an erogenous zone. Well, they get credit for trotting out a sex tip we are absolutely certain we’ve never seen before.

•    “Get Him to Go There”: You know how Cosmo won’t use the word “hair” twice in the same article, instead subbing “tresses,” “locks,” “strands,” and “sun-catching silk”? Well, they do the same with female genitalia! In the one-page story “Get Him to Go There,” writer Elise Nersesian uses the following terms:

Ahem, bush

Down below

Between your legs

Privates

Southern regions

Below the belt

Your goods

•    Aah! There’s more! In “The Most Satisfying Sex Position,” Bethany Heitman uses the expression “hot button.” TWICE.

•    There may be only one fun fearless female, but there are stories of five women who were “Young and Murdered.” Ah, so that’s the other way young women can get media coverage!

•    Then there’s “I Suddenly Had Baby Panic,” which sums up the decision to be a single mother like this:

I’m a romantic. I wanted the partner, then the baby…before long, I was considering single motherhood. A baby was my priority, so I decided to make it happen despite the obstacles.

Single motherhood isn’t exactly a fresh topic for a women’s magazine, but they could have printed something slightly more thoughtful than this. Writer Louise Sloan talks about searching for a sperm donor and “shopping for eye color the way you select pumps in red or navy.” Oh, excellent comparison. We never would have understood otherwise. Either Cosmo thinks its readers are sexually precocious twelve-year-olds, or they think we’re stupid. We can’t decide which is a worse editorial philosophy.

•    “It’s A Wild, Wild Life,” a fashion spread with way too much khaki, uses the following caption:

She always wanted to use that line “I am woman, hear me roar.”

Using a feminist anthem to sell clothes? And we thought we were cynical.

•     “The Secrets of Being an ‘It Girl’”: Apparently it has something to do with being named Jessica, as both Alba and Biel are pictured in the opening spread. No need to read this one!

•    Oh no! Another way we could die! “Beware of This Scary Infection” tells us all about MRSA, which is one more disease whose transmission can be prevented by thorough hand-washing, but which we’re going to fret about anyway!

•    This is why we don’t normally spend any time on the “Red-Hot Read.”

He really does want to make me his own personal ice-cream sundae, she thought and gasped as the ice cream dripped from the spoon onto her belly, her hips, her thighs…

This “erotic” story really does want to trot out every tired cliché, she thought, and rolled her eyes as she realized it was possible to write graphically about sex and still be totally dull...

•    Ooh, our horoscope! “Uninhibited booty awaits!”

•    Finally, the last page of this issue, the “Cosmo Quiz.” Turns out we’re “flirt averse,” but we think that just translates to Cosmo-averse. Good night!

Live Blog: Reading September's Vogue

Here goes nothing something, we hope. We’ve never live blogged before, and to our knowledge, no one else has live blogged a magazine before. There may be a reason for that. Guess we’€™ll find out! We should mention that we have not even opened the September issue of Vogue until now, nor have we read other blogs’ takes on the issue. We have no idea what to expect and only the most optimistic of hopes that we’ll be done before Conan O’Brien starts.

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8:04 p.m.: Sienna’€™s eyebrows are the exact same thickness as Gwyneth’€™s are on the cover of W.  Guess we’€™re all supposed to break out the eyebrow pencil this fall.

8:05 p.m.: The cover says the issue is

Extra-extra large!  Our biggest issue ever

Which really means more ads than ever before.  Less to read, more for Vogue to tout!  Great!  Okay, enough with the cover...now we’re actually going to open the magazine.

8:08 p.m.: Serious lust for the Gucci jacket and gloves in the ad about a dozen pages in.

8:10 p.m.: Next ad spread is Hilary Rhoda for Estee Lauder.  Is she the one who kicked off the thick brow craze?  Confidential to Sienna:  Hilary’s look good because they’€™re natural.  And next, more of the Yves Saint Laurent ads with Gisele.  Love the right-hand page shot of Gisele from the waist down...we would hang that on the wall, poster-size.

8:12 p.m.: Cavalcade of celebs!  Kate Winslet for Tresor, six pages of Angelina Jolie for St. John, Halle Berry for Revlon.

8:13 p.m.: Four Prada pages with strange black plastic-looking...things.  We don’€™t get it.  Someone explain?

8:15 p.m.: We’€™ve arrived at the table of contents, page 54.

8:19 p.m.: So if Kate Moss looks like Grover from Sesame Street in that fluffy electric blue Versace coat, how will any mere mortals wear the thing?  We like the strapless dress with the opaque black tights, though.  Yes, we’™re in the middle of another 50 pages of ads and still haven’t hit the rest of the table of contents.

8:22 p.m.: Jordache is advertising?  Really?  Also, after three kids in short succession, if Heidi Klum’s actual body looks remotely like it does in this ad (besides the Barbie-like lack of nipple), we were gypped in the genetic lottery.  Sigh.  When does Project Runway come back?

8:26 p.m.: Look!  More contents!  Page 96.  Do you read the table of contents except to find a specific  article?  We usually don’€™t bother lest the descriptions actually convince us not to read something.  Like the article by Plum Sykes in this issue, which we’€™ll totally read because we hate her, but listen to the way it’€™s listed here:

Plum Sykes tackles brooches big and small in search of one that sticks

See?  We’re turned off for reasons that have nothing to do with our rampant dislike of Plum.  (Note to self:  Find out if that is, in fact, her real first name.)

8:31 p.m.: The power in our apartment just went out for no apparent reason.  We had to stop blogging to play with circuit breakers!  At least something happened...we were starting to get bored by the endless ads--Calvin Klein, Michael Kors, Bulova.  Blah.

8:38 p.m.: Soooo many ads.  Still.  The same Molly Sims Cover Girl ad we’ve been seeing for months.  Valentino’s Rock ’€™n Rose--a model covering her breasts with flower petals!  How very cutting-edge.  We’re just flipping through now in an apparently vain search for content.

8:41 p.m.:  Hey, look!  More contents on page 146!  According to "Cover Look," Sienna is wearing a cream ostrich-plume dress by Marchesa.  Would you believe we were so captivated by her brows that we didn’t even notice the feathers?  Clearly, our powers of observation need some work.

8:44 p.m.: Dillard’€™s bought eight pages of ads and the only notable thing about them is the dog.  Cute pup!

8:46 p.m.: Okay, this Taryn Rose ad?  New heights of ridiculousness.  The model is wearing a short, low-cut dress with a fur stole and leopard-print heels.  Not so weird...except that she’€™s apparently standing outside a medieval cottage with a wooden door pruning her garden.  (No, that’s not a metaphor--she’s holding a pair of clippers in one pink rubber glove-clad hand and a long-stemmed bud in the other.)  Also?  Not a single flower on any of the plants in the photo.  Ads that make no sense make us wince.  We’€™re idealists.

8:50 p.m.: Guess what?  More ads for crap we can’€™t afford!

8:51 p.m.: Teri Hatcher in lingerie for Badgley Mischka.  The good: There’s actually a tiny crease in the flesh of her bare stomach, as if she’€™s at a normal body weight.  (Ha!)  The bad:  Her face looks more youthful than when she was on Lois and Clark.

8:55 p.m.: Another page of contents, though we’re pretty sure by now this issue contains nothing but more tables of contents and ads.  Lots and lots of ads.

8:57 p.m.: An ad for Sarah Jessica Parker’s Covet.  Just go away already.  We are not interested in a perfume that will supposedly compel us to COMMIT A CRIME and break a window in order to snatch the basketball-sized bottle of chartreuse liquid.  Still better than the TV commercials for the stuff, though.

9:01 p.m.: Christy Turlington!  A supermodel!  How very novel.

9:02 p.m.: Hey, Gap, we see Selma Blair and Lucy Liu featured in your current campaign.  They’€™re lovely people, we’€™re sure, but is that the best you can do?  If you were trying to land hip and relevant actresses for your ads, you’re a few years behind with those two.  Also, why did you destroy any charm Sarah Silverman might have had?  She looks like a malformed emo Annie Hall in this picture!

9:05 p.m.: Editor’s letter, page 208...interrupted by fifteen more pages of ads.  Sorry, Anna, what were you saying?  Making the September issue is like making a movie?

9:08 p.m.: We spoke too soon--twenty more pages of ads, including a repeat of an ad for ShopVogue.com.  How many times will that one pop up, we wonder?

9:13 p.m.: Anna Wintour says that Jack McCollough and Lazaro Hernandez, the designers behind Proenza Schouler, “live a very downtown and bohemian life.” So $375 tanks are what pass for “bohemian” in Wintour’s world.  Yikes.   

9:13 p.m.: Sienna Miller looks far better in the ads for Tod's than she does on the cover.  Dare we say, with these photos, we almost understand the hype.

9:15 p.m.: Tony Blair is on the cover of Men’s Vogue.  So if you want to appear on a magazine cover, you only have to be young and good-looking if you’re a woman!  Sure, Blair’€™s got plenty to talk about...but so does, say, Ruth Bader Ginsburg, and we don’€™t expect to see her on a fashion mag any time soon.  Or ever, really.

9:22 p.m.: Ad for Ports 1961. “€œOtherworldly”€ is the kindest way we can describe this look.  A sad contrast to the Lily Cole for Bloomingdale’€™s spread immediately preceding this.

9:25 p.m.: Stretch!

9:25 p.m.: Ad for Le Mystere No. 9, the bra for women with breast implants.  No, really.

9:27 p.m.: Six pages promoting fur!  Hope Anna Wintour’s prepared to get another cream pie in the face at the Paris shows this fall.  The ad calls fur “the natural, responsible choice”--natural, sure, but responsible?  How’s that?  Is the use of fur somehow keeping the tragic overpopulation of minks in check?

9:39 p.m.: Time for “Life with Andre”!

9:44 p.m.: We aren’t the most fashion-savvy person by any means, but we still hate when we’re confused by Talley’s fashion references.  He’s like the couture version of Dennis Miller.  Like this:

Back on the thirty-seventh floor, what her corduroy coat was to her elegant Schiaparelli side, the fire-engine maxi, worn over a bird-of-paradise black evening column and accessorized with a black leather visor right out of The Wild One with Marlon Brando, shows her fresh Claire McCardell side.

We’re guessing he doesn’t subscribe to the belief that high fashion should be accessible to everyone.

9:51 p.m.:  Um, our power just went off again.  Not fun this time!

9:52 p.m.: A Valentino ad between pages of “Life with Andre.”  The slicked-back hair and red lips are very 80's Robert Palmer video.

9:57 p.m.: Okay, shameful confession time.  We started to read “The Gift,” an article about Nabokov, but then we looked at the clock and realized we’d never finish it before The Hills begins.  Some priorities we have.

10:01 p.m.: Audrina’s going out with that freak JustinBobby again?  Nabokov can wait.  Yes, we are filled with an appropriate amount of self-loathing.

10:05 p.m.: Gwen Stefani looks hot in the ad for L.A.M.B. perfume, even if the stuff does smell an awful lot like Clinique’s Happy.  Bonus points for affixing the ad and sample with an adhesive strip so it’s easy to remove.

10:07 p.m.: The ad for Payless shoes includes the word “bootine.”  Please, please tell us that is not a real word.  We’re making a stand right now—we will fight to prevent that word from entering the vernacular.  “Bootine”?  That’s just stupid.  Even “bootlet” would be way better, assuming we need to start inventing words for every possible permutation of shoe.  Which we don’t.

10:11 p.m.: Note on The Hills:  We are so, so glad we are no longer 21 and single in L.A.  We wouldn’t go back if you paid us in free magazines for life.

10:12 p.m.: According to their ad, Lord & Taylor sells the perfect clothes for playing croquet on the lawn of your mansion with kids dressed in breastplates and doublets.  Great!  We were looking for exactly the right outfit for our next event!

10:17 p.m.: We’re pretty sure we’ll never actually wear teal, yellow, and purple together, but that Kate Spade ad makes the color combo look incredible.  We want those red knee socks something bad.

10:23 p.m.: Another reason we can’t abide Plum Sykes.  On the “Contributors” page, she says she’s most looking forward to the onset of fall because she plans on 

“Getting Michael Kors’s uberchic little black minisuit and wearing it to lunch as soon as Labor Day is over”

Is she the only person on earth still adhering to the rules about which colors you can wear in which months?  Or at least the youngest person alive who won’t wear black in the summer?

10:29 p.m.: Rebecca Romijn’s face looks like a doll’s in the ad for Bebe, and not in a good way.

10:33 p.m.: Best part of the “Letters from Readers” about the Keira Knightley-and-elephant photo shoot from June?  This sentence:

Twelve of us, plus guide, braved the elements to camp in the Kalahari and Moremi Game Reserves, often besieged by hyenas, elephants, and rampaging hippos—not to mention a killer lion or two.

Wait, these people were trekking in the wild, and the animals were besieging them?  Come on!

10:45 p.m.: Taking a quick break, be right back.

11:15 p.m.:  We’ve returned.  Checking out “The Magic Touch.”

11:29 p.m.: Still strangely fascinated by “The Magic Touch,” chronicling a woman’s journey to India where she performs therapeutic massage on leprosy patients.

11:31 p.m.:  Did we say Sienna Miller’s brows were thick?  They’re nothing compared to the model in the Vera Wang ad.  Wow…just…wow.  We have no words.

11:36 p.m.: Just finished the story.  Guess how it ends?  Surprise!  The Western woman goes to help the needy, but they end up helping her change!  Oops, sorry for the spoiler!  Also, there’s this:

I could face almost anything—even India’s crazed rickshaw drivers, waiting just beyond the village gates.

That’s the worst thing she has to face?  Rickshaw drivers are the terrible fate she’s been dealt?

11:43 p.m.:  Jenny Lewis of Rilo Kiley in “Talking Fashion.”  Considering the rest of page 422 features the usual suspects—Katie Holmes, Kirsten Dunst, Cate Blanchett—this is a good thing, even if Jenny’s minidress is horrid.

11:47 p.m.:  William Norwich attends a party thrown by Jessica Seinfeld.  This can’t possibly be interesting or relevant.  On to the next story!

11:49 p.m.:  So we skip the gratuitous society party story, and what do we get?  An endless ad for Juicy and the same ShopVogue.com ad we’ve already seen twice!  It’s like the magazine knew we were skipping something and decided to punish us for it!

11:51 p.m.:  More Vera Wang ad pages, these ones dedicated to her line for Kohl’s.  We’re pleased to report that these pics feature utterly normal eyebrows, meaning Wang has her finger firmly on the pulse of…well…wherever there are Kohl’s stores.  (Though we doubt the ultra-thick eyebrows are going to fly anywhere outside of fashion circles.) 

11:54 p.m.: Stephanie Seymour! 

12:12 a.m.: Oh, the folly of this description!

Your more simplified life is in your hands.  YSL bag, $1,895.

Sure, it’s a great-looking bag, but how would it simplify our lives?  By depleting every single red cent from our bank account.  Life would be rather simple if we owned nothing but a fabulous bag!

12:17 a.m.:  This may be attributable to the fact that it’s late, but we just cannot stay focused on an article about “the fear of chic.”  (That would be “Dare to Wear” on page 461.)  Our lack of interest may also be due to the fact that it’s a fundamentally ridiculous idea.

12:22 a.m.:  From “The Sloppy Syndrome”:

Writer Anne Stringfield, who often attends events in Zac Posen, Dolce & Gabbana, and Giambattista Valli, has been known to toss a cardigan or a jean jacket over her dresses, or wear her glasses to “kind of undermine” the look.

We wear glasses everyday.  And often, cardigans, since the air conditioning in our office is set at a temperature that could keep dairy products fresh.  Guess we’re undermining our own look completely unintentionally!  Reading Vogue is always such an eye-opening experience.  What insight will it bring us next?  Ooh, nail-biter!

12:29 a.m.: Is it completely immature that this made us laugh out loud?  From “Sweet Reverie” on page 486:

“I dreamed of a pair of gold earrings with hot-pink rubies and yellow sapphires,” she [jewelry designer SatBir Kaur Khalsa] says.  “I’ve never woken up in the middle of the night with such passion.”

12:31 a.m.:  We are going to have nightmares about the Lanvin ad (similar to these)--if we ever finish reading this damn magazine and get to sleep, that is.

12:34 a.m.:  You know how lingerie ads usually feature women lounging around their homes in a matching, ornate bra and panty?  Well, La Perla’s ad has a woman lounging around her DECREPIT WOODEN ROWBOAT in an intricate set.  At last, a realistic depiction of how we women wear our fancy lingerie!

12:39 a.m.:  Article about Rainer Werner Fassbinder.  We have no idea.

12:41 a.m.: From “Ask Mrs. Exeter”:

First Nan Kempner and then Pat Buckley; our most fearless national exemplars of taste have been disappearing at an alarming rate…

Which is funny, because this page is adjacent to an ad for Dockers; and sad, because by “disappearing,” the author actually means these women have died.

12:44 a.m.: Dear Tumi, about those yellow bags featured in your ad?  Yes, please!  We’ll take one of each.

12:46 a.m.:  Back to Mrs. Exeter.  The question asks for advice for women of “a certain age,” and Mrs. Exeter replies:

I discussed your letter with some best-dressed arbiters over 30…

Is over 30 synonymous with “of a certain age”?  We know the fashion industry has a skewed view of aging, but that’s ridiculous.

12:50 a.m.:  No one’s actually going to buy the fringed, feathery dresses in the Nina Ricci ad, right?  Right?  We have a sneaking suspicion that someone’s going to show up at the Emmys in the white one, which looks like an old blanket that went through a shredder.

12:52 a.m.:  More Vera Wang.  How many collections does she have, anyway?  Average-size brows in this one, too.

12:54 a.m.:  And we thought we’d be done by now.  We have 300 pages to go.  Sob.

1:01 a.m.:  Andre Leon Talley’s tribute to Gianfranco Ferre was almost moderate…until this paragraph:

I spent many a night with him in Milan, too, previewing his collections—a rare thing because he was not prone to let people into his inner sanctum of design or his private life.  We shared risotto meals in the best restaurants, along with his favorite cousin and former public-relations director, Rita Araghi.  And it was his generosity that often led to a madcap spree.  After his shows, he would allow the supermodels Naomi Campbell and Linda Evangelista and his favorite editors, including yours truly, to hitch a ride back to Paris on the corporate jet.

It was expecting too much that Talley could get through an entire article without a touch of self-aggrandizement, wasn’t it?  Sheesh.  Not even the dead escape!

1:05 a.m.:  A Dior promotion featuring “New York socialites and style mavens” Tinsley Mortimer and Ferebee Bishop.  Oh, good, they needed more exposure.

1:28 a.m.: Plum Sykes, at last we meet again.

1:52 a.m.:  It’s taking forever to get through this Plum Sykes thing.  Probably because we’re exhausted and we keep having to go back and re-read, and also because it won’t end.  This must be the world’s longest article ever about, of all things, brooches.  Of course, it’s also about, of all things, Plum Sykes. 

The trouble is, pin-wearing is alien to me; the last person I knew who wore them on a daily basis was my grandmother Madeleine.

Trouble indeed!  Why not take two and a half pages to figure out how to put a pin on a dress?

1:54 a.m.:  The exciting conclusion?  She successfully wears brooches in public.  Let the ticker-tape parade begin.

1:58 a.m.: And now an essay about gloves?  That’s it.  We refuse.

2:00 a.m.:  Handbags too?  And scarves?  Is anyone’s life really so settled that they have to work out their issues with accessories?

2:02 a.m.:  After all that navel-gazing about accessories (which, you know, we didn’t even bother to read), we are thrilled to find a piece about textile technology.  This may be the best article ever.

2:04 a.m.:  Six hours in and hundreds of pages left to go, and we haven’t even read all the articles.  We can’t decide if we hate ourselves or Vogue more.

2:14 a.m.:  Is it bad that we’re finding YouTube more compelling than Vogue at this point?  At least watching the thousandth spoof of “Chocolate Rain” isn’t putting us to sleep.  Uh…textiles…right.

2:17 a.m.:  Forget fabrics.  We’re going to gaze upon these red T-straps by Ecco for a few moments.  Where can we buy these shoes?  ShopVogue.com!  Well, that worked out nicely for everyone, didn’t it?

2:20 a.m.:  We’re no longer sure what we meant by that comment three minutes ago.  We remember the shoes, though, even in our sleep-deprivation-induced delerium.  Shoes pretty…Oooh…

2:22 a.m.:  The model in the Jean Paul Gaultier ad is wearing four different plaids and some sort of logo on her chin.  We’re pretty sure he doesn’t actually intend for anyone to dress like this in public. 

2:25 a.m.:  We just skipped the movie reviews entirely.  But then, we usually do.

2:29 a.m.:  Yeah, we’re skipping a lot at this point.  Even when the issues aren’t 840 pages long, we normally reach a point in a magazine where we simply lose interest and start flipping, even when we reach an article we’re interested in.  We suspect it’s because we always read magazines from front to back and never go directly to specific pieces we want to read.

2:31 a.m.:  Has anyone ever fallen asleep at the computer while blogging?  How’d that work out for you?

2:42 a.m.: Flipped ahead a few more pages and voila!  Another piece written by Plum Sykes, this time about a hairstylist’s “private Manhattan atelier.”  Sounds swank.  We’re guessing Plum is going to have some sort of struggle with her appearance, but she’ll eventually overcome it after discussing it at length in minute detail.

2:53 a.m.:  All right.  We’re waving the white flag.  Uncle.  We surrender.  Vogue, you win.  You are just too massive.  We’ve been overpowered by your size.  We said we were going straight through to the end, but that will only happen now if we can type and read with our forehead on the keyboard and our eyes firmly shut.

For the record, we made it to page 660.  It only took seven hours (less with breaks) and four cans of Diet Dr. Pepper Berries and Cream.  Now, if you’ll excuse us, we’re going to bed.  But don’t get too comfortable, Vogue—we’ll be back to finish the job.

Bazaar's Tradition of Off-Putting Covers Continues

It’s not quite on par with the Paris-Nicole fiasco, but the August cover of Bazaar is still appalling.  Featuring Jessica Simpson with a bundle of balloons on the beach (and visible wrinkles around her eyes and mouth) and the magazine’s typically generic cover lines, this cover is clearly designed to attract—well, who exactly?

Bazaar_jessica_simpson_august_2

A Glossed Over Guide: Becoming a Big-Time Beauty Editor

We never thought being a beauty editor was a particularly simple task—if you know what all those different mascara brushes do, you’re way ahead of us—but after reading Jean Godfrey-June’s completely phoned-in column, “The Beauty Closet,” in the June issue of Lucky, we’ve changed our tune.  In fact, based on this page alone, we’ve discerned there are just four easy steps to becoming a top beauty editor:Lucky_june_katharine_mcphee

1.  Carefully select your featured products.  Think you should patrol out-of-the-way boutiques and track down women brewing body lotion in their kitchens?  Not necessary.  It isn’t even mandatory to seek out new formulations or effective innovations to share with your readers.  In fact, all you need to do is read the press releases from a couple of national chain stores, and maybe stroll through the cosmetics aisle at CVS once in a while.  Following the example set in Jean’s June column, a typical article can contain ringing endorsements of mass-manufactured products from commonplace shops like Bath and Body Works and Crabtree & Evelyn.  And why not throw in a L’oreal lip gloss that can be purchased in pretty much any drugstore in the U.S.?  Done!

2.  Find colorful ways to describe the items. Beauty editors are supposed to be creative, so be bold with your language.  Don’t be afraid to refer to candles with nonsensical descriptions like “stuffy, stodgy chic,” and feel free to use cloying constructions like “uber-British-y.”  Not sure what these phrases actually mean?  Don’t worry!  Your readers won’t know either!

3.  Keep the big picture in mind. Never forget that, as a beauty editor, your job is to sell products that no one really needs. Don’t hesitate to overstate the cultural importance of common items like lip gloss if you think it’ll move a few more units, and be sure to couch even the most pedestrian of beauty aids in convoluted, grandiose language.  Even though no one will truly comprehend your prose, they won’t want to admit it.  For example:

Women no longer powder their noses; cigarettes are out; only lipstick remains, a final holdout of the glamorous secreting away of oneself in full view that was once the epitome of femininity.

No editor will dare to delete sweeping generalizations about the nature of womanhood!

4.  Don’t sweat the small stuff.  For instance, don’t bother figuring out whether a shower foam saves time over a shower gel because it doesn’t require lathering.  No one’s going to test any of your baseless claims anyway because, well, they’re insignificant.  (How much time do you spend working up a lather in the shower?  Mere seconds!  See?)  Likewise, don’t waste a moment pondering if you, as the beauty editor, should even be recommending home accessories like candles, even if your magazine has a home decor section where candles would be much better suited.

With practice and persistence, a beauty editor position is easily attainable.  And if you get discouraged, keep the faith:  these four steps obviously worked for Jean Godfrey-June.

Previously:  A Glossed Over Guide: Parlaying Your Pregnancy Into Press

W: Doing Its Part to Incite Class Warfare

At what point is it considered obnoxious to bemoan your station in life?  Because we think that point was reached with W’s “The Babysitters Club,” April, wherein a roundtable of four accomplished, wealthy women complain about their nannies.  Who knew that hiring live-in help was fraught with the potential for so much heartbreak?

We’ve heard our own stories, however, about high-maintenance nannies among this particularly fast set:...W_april_kirsten_dunst

These women have full-time, live-in help, and the nannies are the high-maintenance ones?

There’s the one who asked if the family would be ordering Mr. Chow’s for dinner and the baby nurse who, on a charter jet to go skiing with a family, announced she’s “never been on a private plane this small.”

Oh, we get it now.  There’s nothing worse than when the help doesn’t know its place.

Really, we have to applaud W for broadening our horizons with this child-care provider summit.  We had no clue how incredibly taxing it is to find someone who’ll be a devoted caretaker and scrub the shower.

“That’s a struggle we’re having—most nannies aren’t housekeepers.”

Gasp!  A real struggle indeed!  Have they considered an awareness-raising ribbon campaign?  Or perhaps a telethon?

Worse—if you can even believe this—there are nannies who would rather not dedicate their entire lives to these privileged Park Avenue spawn.  Such gall these sitters display, having their own dreams and ambitions that don’t involve raising someone else’s children!

“I had this great young Brazilian nanny and I was really excited…But she aspired to be something else.  Not a babysitter.  That was such a bummer.”

Sure, Cristina Greeven Cuomo didn’t choose to stay home with her own children, but when the nanny wants a different career, it's unacceptable!  Nannies are...different!  Somehow!  In a way no one quoted in this article can explain!

Sarcasm aside, at least all this blubbering was confined to a mere two pages (albeit two oversized pages).  And we should clarify that, especially after reading this article, we aren’t suggesting that these women give up  their careers and stay home with the kids.  In fact, quite the contrary—we’re thinking that the less influence these women have on their children, the better.

We Read It So You Don't Have To: A Bazaar Boost for Lindsay's Mom

Apparently, it isn’t enough for Lindsay Lohan and her pants-less exploits to be plastered across every tabloid and reproduced in high-res on every gossip website.  Nope, Lindsay’s mom has to get in on the act, too.  Despite a total lack of merit other than her notable offspring, Bazaar features her anyway, in “Lindsay’s Mother on Living La Vida Lohan,” April. 

Dina Lohan speaks out about Lindsay’s rehab, life as a single mom, and how she’s living the American dream—whether her critics like it or notBazaar_april_dina_lohan

Translation:  Bazaar couldn’t get Lindsay (or, obviously, anyone else of consequence).  Bazaar 0, Dina 1.

Between her insanely overblown mother-hen persona and Bazaar’s liberal sprinkling of italics throughout,  Dina comes off as downright delusional.  Which we’d normally assume was the point, except the whole article by Phoebe Eaton is straining for drama—it’s replete with bated-breath sentence fragments and a tone so maudlin as to be stultifying amateurish.  For instance:

She wasn’t even supposed to marry [Lindsay’s father] in the first place.  “I’d met a gentleman in the movie business,” she says—a grip working on The Cotton Club.  Her fiancé.  Only then he died in a car crash.

But if that wasn’t enough to make you stop reading (we’re masochists—we muddled through to the end), here are our three favorite bits from the article:

1.    “Oh, the party mom, the party mom, the party mom!” she chants.  “Whoever said that, my ex-husband or whatever, I’m not the party mom!  You throw enough pasta on the walls, some pasta’s going to stick, okay?”

2.    “…Paris [Hilton] is a really smart girl, and she’s come really far.  They’re the American dream.  They’re the Trumps of the little world, these kids.”

And topping those is hands-down the most fatuous statement to appear in Bazaar (or at least in this issue), which combines Dina’s practiced bombast with Eaton’s desperate attempt to make this piece seem at all meaningful.

3. ...Dina won’t let her two youngest [children] ride in Lindsay’s car.  “Look at me,” she says, making deepest, darkest eye contact.  “Diana will happen again,” she says.

Which is a bold statement, and might even come across as genuine concern if Dina’s very appearance in this article didn’t brand her as an attention whore.  Posing with her dress hiked up to her crotch while an assistant applies a spray-on tan?  Sure, lady, this is clearly all about your daughter.

Are we being too harsh?  Indeed we are, intones Eaton at the article’s close.

Until you walk in her Jimmy Choos, do not presume to judge.

Ooh, burn!  If only there were a way for her to avoid negative attention, like, oh, not using her daughter as an excuse to appear in magazines?  Try throwing that pasta at the wall, Dina!

Allure: No, We Still Don't Feel Sorry for You

We were paralyzed by indecision when faced with the March issue of Allure.  Which pressing problem deserved our attention first?  Should we brace ourselves for the no-doubt serious investigation into the mysterious disappearance of “Hollywood’s underpants,” or should we skip to the sure-to-be-obnoxious
Michelle Pfeiffer story?Allure_march_michelle_pfeiffer_2

No contest, really.

We know we come off a bit shrill every time we complain about this, but what is up with the recent spate of beautiful women lamenting how difficult it is to be gorgeous?  Sure, it may be rough to be so good-looking that no one takes you seriously, but it’s totally disingenuous to complain about that and then turn around and make your living off your looks.  (Small but important distinction: We’re not saying that maybe these women aren’t treated unfairly.  We’re saying we don’t want to hear about it while they’re posing for magazines.)  Sorry, but we just can’t bring ourselves to get worked up over stuff like the cover line:

“Beautiful Women Tend to Get Used”

As if being used only happens to beautiful women.

In fact, Pfeiffer explains in considerable detail, beauty was, at times, the very element that thwarted both her career and her personal life.  “When I was coming up in the business, beautiful actresses weren’t really ‘in,’” Pfeiffer recalls…“So I felt then like a lot of women these days feel in a man’s business world: I felt I had to be better than the competition,” Pfeiffer explains.

So let’s get this straight.  She doesn’t want to be evaluated solely on the basis of her looks, but then complains when she can’t use her appearance to land roles?

“When I was doing Frankie and Johnny, that was one of the biggest criticisms: that you couldn’t believe me in the part,” she says resignedly.  “And my argument is always, ‘You know everyone can be damaged.  And pretty people can be just as damaged as ugly people or fat people.’”

We love that she lumps “fat people” in a whole separate category, because apparently someone can’t be both overweight and pretty.  She continues:

“And in some ways, more,” she adds, her face earnest.  “Because beautiful women tend to get used.  And sometimes, their self-esteem is so wrapped up in the way they look that they allow themselves to be victimized much more than somebody whose self-worth isn’t all wrapped up in the face or their body.”

Well, there’s something we agree with.  Life probably is easier for women who bother to develop a personality.

Now that three different celebrities have complained about this in print, we wonder if there may be some validity to their gripes.  But we also wonder how Hollywood’s underwear is faring, because we wish we’d read that story instead.

Previously: Marie Claire: A Model Carps, We Cringe; Vogue's Sob Story: It's Not Easy Being Pretty

A Glossed Over Guide: Parlaying Your Pregnancy Into Press

Hey, famous women!  Don’t have an upcoming project but still want to appear on the cover of a national magazine? Turns out there’s a surefire way to do that: have a child! Just follow the lead of Law & Order: SVU star Mariska Hargitay, who appears on the cover of January’s Self. It’s easy but subtle self-promotion—see, there are two whole pages devoted to Mariska and her baby, and only one mention of her long-running TV show!

And what makes it even easier? The fact that pretty much every celeb’s after-baby story is theSelf_january_mariska_hargitay same.  Just follow Mariska’s example and use these five simple steps in your interview for maximum sympathetic coverage:

1. Carefully let slip how toned and slender you were before your pregnancy.

“Nobody wanted to be pregnant more than me,” says Hargitay, 43.  “From the minute I found out, I was wearing full-on maternity pants. My stomach was totally flat, mind you, but I was just so excited.”

2. Describe how you’re normally strict with your diet and exercise regimen, but—oops!—you threw yourself headlong into your pregnancy and gained a lot of weight during those nine months. Explain that you gained so much that, if you weren’t about to spawn another human being, the extra pounds would otherwise prevent you from ever working in Hollywood.

“It was weird getting bigger, but that just meant that I was going to be a mom,” she says…“To me, the weight gain was a badge of honor.”

3. Launch into a gut-wrenchingly detailed discussion of the post-birth workout plan. Be sure to include several name-checks of your trainer, who is now or soon will be famous in his or her own right.

The 55-minute plan [trainer Jay] Wright devised begins with stretching and a core warm-up of stretches and lunges…she lifts, swings, and squats with Russian kettlebells, then pushes or pulls a weighted sled across the gym floor and ends with five minutes of ab moves.

4. Disclose how very, very inspired you are by your baby. Tear up a bit if you can. Oh, yes, that child is the ultimate inspiration for you to live a healthy lifestyle…forever.

“Next time, I want to keep myself as strong as possible, so everything will go easier for me.”…While her father’s memory inspires her in the gym, her son’s growing body inspires at home.

5. Finally, launch into a self-affirming proclamation about how you love your body and the way its changed. Mention how powerful motherhood makes you feel. Oh, and you think you’re even sexier now that you’ve given birth? Say that, too.

“I’m a mom now, people.  I don’t have to look hot.  I am hot.  I feel like a superhero.”

Now sit back and wait for the offers to flood in! Making fodder of your personal life is, by far, the easiest way to manipulate the media.  If this fails, fear not; you can always discuss your marital problems.

Vogue's Clash of the Fashion Cultures

From Vogue’s “Trading Places,” January:Vogue_january_angelina_jolie_1

Can preppy Vogue writer Florence Kane and ultrafeminine girl-about-town Tinsley Mortimer switch styles?

Ooh, the suspense!  We’re guessing that the switch will be tough on everyone, but by the end, both women will have learned a valuable lesson about personal style.  Maybe Florence really can wear pink and bows!

The participants in this daring social experiment couldn’t be more different.  Florence describes herself as

a Brooklynite Vogue writer who shops mostly downtown

by which we think she’s trying to come off as edgy even though she spends her weekends in the Catskills.

Tinsley, meanwhile, is a

New York social girl and purse designer

and she spends her weekends in the Hamptons.  Fasten your seatbelts, everyone—sounds like we’re headed for a full-bore clash of cultures here!

Then the real excitement unfolds:  They declare their common love for Miu Miu.  Tinsley balks at a cardigan.  Florence feels uncomfortable in a form-fitting gown.  Thrilling!  Reading about other people shopping is always an enlightening and helpful experience.

Just when we’re beginning to despair that these two will never find any common ground, an uproarious experience at Paul Smith brings the two brave shoppers together.  We’ll let Florence describe it for you:

The pencil skirt, blouse, and sweater are too long for her, and the ankle boots, which look enormous on her tiny frame, have us in hysterics.

Ha!  That’s...well...actually, we don’t quite see the humor in the situation.

A photo caption tries to explain:

A low boot looks laughably large on Tinsley’s doll-like frame.

Looks pretty normal to us, but we guess you had to be there.  We’re sure it was hilarious.  Could these two fashion pioneers be wrong about anything?

Fortunately, after an exhausting day in the trenches of Soho’s trendiest emporiums, our intrepid explorers arrive at a happy ending: the women realize the value of sartorial compromise.  Still, one crucial question remains unanswered:

Could Tinsley actually take to wearing flats?

As it turns out, the answer is…it depends.  How could they leave such a question without a solid answer?  Clearly, groundbreaking fashion anthropologists like Florence and Tinsley require more than a mere three pages in Vogue to bring us definitive insight into the fashion stylings of women from such disparate backgrounds.  We sincerely hope Vogue continues to sponsor this important research.

Lucky Progress Report: Now Even More Incomprehensible!

To: Lucky

From: Glossed Over

Re: Your progress with the English language

Last month, we discussed your penchant for making up words (which is completely unnecessary, as you’re inventing constructions when words that mean the exact same thing already exist).  Now that you’ve had an issue to consider our suggestions, we wanted to follow up on your progress using commonly accepted American English terms.

First, while the cover didn’t include any freshly invented words, it didn’t exactly inspire confidence.Lucky_january_katherine_heigl_2

Grey’s Anatomy’s Katherine Heigl spills her fashion secrets

We understand there was absolutely no way to avoid that double apostrophe.  Obviously, there were serious considerations preventing you from saying something less awkward like, oh, “Katherine Heigl of Grey’s Anatomy,” and thereby sidestepping that quandary.   We can’t think of what those might be, but we’re sure you had your reasons.

Unfortunately, our dismay didn’t end there.  Below, in alphabetical order, is the list of dubious words sprinkled throughout the January issue.

‘50s-ish

aromatherapeutically

chainlet

drapey

fashiony

foresty

Frenchy-chic

gleamy

lipsticky

MySpace-ish

partyworthy (We freely admit to nitpicking here.  “Party-worthy” would be our preference.)

rain-foresty

suitish

un-makeupy

vintagey

zhoozh

We’d especially like to discuss the final entry on the list.  What is this word and what could it possibly mean?  How many editors looked at this and decided it was perfectly comprehensible to the average person who doesn’t actually work at Lucky?  Let’s take a look at the context:

We keep this in the beauty department at all times for last-minute volumizing: Flip your hair over, spritz a few times, and zhoozh with your fingers.

That doesn’t exactly clarify this strange word apparently invented in the heat of a hair-volume emergency.  Is zhoozhing like scrunching?  Is it distributing the product through your hair?  What else could you do with your fingers in this instance? 

We’re stumped.  Perhaps the staff should consider including a Lucky-specific glossary in each issue. Or perhaps it would be easier if we simply give up trying to read the small amount of text in each issue.  From now on, we’ll just stick to the pictures.

Business as Usual: InStyle Elicits Insipid Celebrity Quotes

Reading every single celebrity quote in InStyle’s “See & Be Seen,” December, was a lot like tryingInstyle_december_kate_winslet_2 to drink a gallon of milk. We didn’t think we could get through it without vomiting.

Fortunately, our worst fears went unrealized, though we did grow a tad nauseated at one point—really, how many Oscars does Hilary Swank have to win before she stops talking about growing up in poverty? At least one more, apparently.

Actually, the buckle on my shoe fell off today. My trailer-park days come in handy every once in a while…I took a lint roller and turned the sticky sheet inside out, then taped it around the buckle and colored over it with a black Sharpie.

Which, incidentally, may have been how she tried to fix her marriage when that fell apart.

Then there’s Mischa Barton:

“I’ve changed so many times in the back of the car, it’s ridiculous.”

Little-known fact:  Mischa Barton was hired for this Bebe campaign expressly because of her experience in changing in the backseats of limos.   After all, anyone who saw even a moment of The O.C. knows better than to expect her to act.

And here’s what another Hilary (what is it about that name?) had to say:

“It’s exciting but something you can handle only twice a year!”

Hilary_duff_elle_july_2 Hilary_duff_self_july_1 Jane_december_hilary_duff_1 Lucky_november_hilary_duff_1Which, sadly, is only half as often as we’re expected to handle Hilary Duff.









Jane Grooms Its Next Generation of Staffers

We don’t want to impugn the intelligence of Jane readers—though maybe we’d like to impugn the intelligence of Jane staffers. Just a little. Anyway. The true stories shared byJane_december_hilary_duff readers in December/January’s “Are You About to Be Fired?” make us wonder exactly how these readers manage to be  employed—and how even more out-of-touch Jane must be to consider these workplace tales of adversity even remotely helpful. Or even remotely illustrative of reality.

We give you the story of 22-year-old Heather.

“I always get in trouble for stuff like putting the word yay in an e-mail, or ‘unprofessional’ chitchat, like asking a client with 10 kids if he’s Catholic…”

Guess what, Heather? That’s not ‘unprofessional.’ It’s unprofessional. (Ask a grown-up to explain that one to you, dear, as we’re sure the finer points of punctuation are completely lost on you.) Not to mention potentially offensive and certainly rude.

Then there’s Danielle, who, at 26, is old enough to know better.

“No one seems to have a problem with three-martini lunches, but I guess when it’s 8 a.m., it’s somehow inappropriate.”

Somehow.

And even more galling is that Jane doesn’t take a moment to explain to readers that inquiring about a client’s religion or showing up at work sauced is, you know, generally unacceptable. 

Hey, maybe such behavior is totally okay  at the magazine’s headquarters (and soooo Jane, too!). But why bother to educate the young, impressionable readers in proper workplace etiquette? Someone’s got to grow up and go to work for Brandon Holley.

We Read It So You Don't Have To:

Allure's Guide to a Merry Mercenary Christmas

It’s that time of the year when caution (and credit card debt) is thrown to the wind. As if Christmas-themed luxury-car ads weren’t maddening enough, Allure’s “Getting the Goods,” December, chimes in with some truly depressing tales of women “who know how to work the system.”

What system is that? Oh, you innocent! It’s that time-honored tradition of shaming yourAllure_december_ellen_pompeo_1 significant other into giving an expensive gift, of course.

Since the article already reads like a manual for aspiring gold diggers, we’ll boil it down to its most important (and most vomit-inducing) points:

  1. Men cannot be trusted to purchase appropriately pricy jewelry.

“Never let a man buy you jewelry, never! Like, the stone on the ring is minuscule, and you end up with a chip on your finger! You have to pick it out.”

  1. Your friends don’t want crappy presents either. Don’t even think about re-gifting.

“I can tell you what subtlety gets you: a nylon Prada bag…I can’t carry this! This is like everyone’s first Prada bag…I was so pissed, I tried giving it to friends. They didn’t even want it.”

  1. Salespeople will happily collude in your money-grubbing schemes—they’re on commission, after all.

“I get a lot of jewelry pieces I would never dream of asking for…including this incredible large aquamarine ring from Verdura, which is so fabulous I can’t tell you what it cost. Well, OK, it cost $30,000. It was the salesman who suggested it to my boyfriend.”

  1. If you subsist solely on gifts, you’re absolutely not a whore. You’re just a “successful recipient.”

…the most successful recipient I know…does nothing much for a living except get showered with love—and lovely things: a diamond ring from Van Cleef, Hermes scarves, Bulgari necklaces.

  1. Don’t kid yourself by thinking you’re above this sort of behavior.

“Because, I mean, like, I don’t want to sound superficial or anything, but you’re giving me a book! For my birthday?”

  1. There’s never an occasion too solemn to practice your exacting gift-receiving strategies. To wit:

“…when he proposed, we were on a beach at night—and I didn’t want to say yes until I took the diamond ring into the light to check it out…Probably I would have married him. But I wanted to know exactly what I was accepting.”

Just follow these six easy steps, and you’re well on your way to a lifetime of expensive gifts and  insatiable rapaciousness.  Now the only question is whether there’s time enough to put these strategies into action now, or whether the truly greedy should resolve to undertake this endeavor in 2007.  Everyone needs New Year’s resolutions, right?

Cosmo: Apparently, the Real World Is Just Like High School

Cosmopolitan_december_katherine_heigl_4

May we direct your attention to the lower left-hand side of Cosmopolitan’s December cover?  Specifically, the part which reads

Below-His-Belt Bloopers!

Hilarious Tales of Inconvenient Excitement 

Hilarious?  Come on, that sort of thing hasn’t been funny since high school.  We even read the article to make sure. 

If a guy holding a book in his lap is supposed to induce laughter, then we fear for the future of comedy. Is this what passes for funny? Two buddies on a road trip, simultaneously turned on by an attractive woman at a gas station.  Golden!  Totally wacky! Is Johnny Knoxville available to star in the movie version?  And can you believe the hijinks that ensue when a 30-year-old becomes excited while dancing with his girlfriend's sister?  Ha!  Involuntary bodily functions are uproarious! 

Still, the very existence of this story was does bolster our heretofore unrevealed theory that Cosmo is written for, and possibly even written by, ninth-graders. This article is pretty much tailor-made for passing around in geometry class.

Memo to Lucky: Stop Existifying Words

To: Lucky staffers

From: Glossed Over

Re: Your, um, creative use of the English languageLucky_december_molly_sims_1

Lately, a number of you have been failing to use resources writers should be familiar with—we’re thinking of dictionaries, thesauruses, and co-workers—when seeking words to describe the multitude of products you come across every day.  We understand that coming up with a fresh description for each of the dozens of pairs of shoes you encounter must be challenging.

Still, that’s no excuse for flat-out making up words. 

Although you must surely already know this (you did all graduate from high school, yes?), we’d like to take this opportunity to remind staff members that adding –y or –ish to a noun does not make it an adjective.  Also, the origins of the –ify construction are highly specious, and should not be used to make up new words when perfectly acceptable terms that mean the exact same thing already exist. 

In the December issue alone, we found the following violations:

cargo-ish

just-statementy-enough

corset-y

vintagey

glowifier

youthifying

cottagey

loungey

flea market-y 

We must request that you stop this practice immediately, lest your readers develop stress-related aneurysms from trying to parse these too-imaginative constructions.  Worse, these ungodly verbal creations may catch on with the general populace, resulting in “youthifying” skin creams and “loungier” pajamas overtaking the market. (Not to mention the horrible prospect of “flea market-y” being bandied about freely in conversation—we don’t even know what that means.) If finding appropriate descriptors is too difficult for the staff, we suggest Lucky use the J. Crew catalog as a model and consider a shift to a text-free, all-pictures version.

Your cooperation is appreciated.   

L.A. Is, Like, Totally Packed With Hotties, Says Elle

Okay, Elle, we get it. Dating in New York is a Sisyphean endeavor.

Alexandra Jacobs’ article in November’s issue, “How to Marry a Millionaire (or At Least a Successful Screenwriter),” depicts laidback Los AngelesElle_november_jessica_alba as a single woman’s Shangri-La and a wealthy husband as every woman’s goal. As if that premise alone isn’t suspect enough, the piece heads into highly dubious territory in order to prove its assertion that the West Coast is the place to land a man.

For instance:

The evidence mounts at the Hollywood Wilshire YMCA, where a frizzy-haired, pale-skinned chick is shooting hoops with platoons of eligible men…

Let’s enumerate the wildly erroneous assumptions made in just this one sentence:

One: Ohmygod! A woman playing basketball with men! She must be engaging in an athletic activity solely to capture a man’s attention and not because she actually enjoys the sport.

Two: L.A. must be packed with men desperate for affection if they’ll deign to engage in a totally impersonal activity with a—gasp!—“frizzy-haired, pale-skinned” woman.

Three: Women with frizz and non-fake-orange skin are inherently unappealing.

Four: Men playing basketball in public are obviously single.

And the next sentence:

I almost fall off my Precor when a dark, good-looking character actor stops to ask my sign.

Wait. He asked her sign? And that’s a good thing? Did  Jacobs’ Precor magically transport her to 1973?

(It’s still L.A., okay?)

Ohhhh, it all makes sense now, because everyone in L.A. is, like, totally into astrology and patchouli and, like, you know, the planet and avocado-colored kitchen appliances and fringed vests and stuff.

Then I watch as a guy strikes up a conversation with a woman engrossed in a sweat-drenched magazine—not the vapid glossy Angeleno, but The Atlantic Monthly!

Shocking! Who knew The Atlantic Monthly is even sold on the West Coast? And who could have guessed that men are at all interested in women who display even the most basic signs of literacy?

We suddenly understand why dating in New York is so difficult for Alexandra Jacobs.