Lowest Common Denominator: Lucky, October
1: Estimated number of photos shot of Kristen Bell for the cover. Why would they use this awkward-looking one if they had any others?
10: Days’ worth of foundation Estee Lauder will supply for free, according to their ad, which also notes that the makeup must be “right for the way you live”
Under 20: Approximate number of remaining celebrities without their own fragrance collections now that Kat Von D has one (advertised on page 56)
$2,495: Price of a Chanel bag featured in “Lucky Editors Answer: What’s your no-apologies splurge?” Also, note how Lucky makes it sound like buying a Chanel purse is an act of self-empowerment. Because you need a designer bag to fulfill your potential as a human being!
80: Page on which editor Jenny Kang describes the “corpse bride” as her fashion inspiration in “What I Want Now”
All of them: Individual hairs on my head I will remove in frustration if a fashion magazine glamorizes death one more time
$79, $50, and $30: The actually affordable price tags of the jeans Lucky calls “affordable” on page 92
100: Page which recommends a $23 skort from Land’s End
6,731: Since reading that, instances I've wondered whether we're really doing skorts again, and if so, WHY?
4,529,023: Including the one on page 132, estimated number of mentions on Cover Girl’s Outlast lipstain pen in women’s magazines in the last few months
2: Number of Cover Girl lipstains I’ve purchased in those same months
“Lots”: According to photographer Mario Testino, the amount of “very good sex” model Carmen Kass has enjoyed. Jean Godfrey-June reports that Testino reportedly described Kass to Michael Kors by saying, “Zees leg…you only get a leg like zees by having lots of very good sex.”
3: Products required to create the “disheveled ponytail” in “Hair Styles We Love Now”
$575: Price of a purse Lucky describes as “so rich” on page 160
Not a single bit: Discretion about advertorial displayed by placing an ad for the YSL fragrance Parisienne in the middle of a spread about Parisian style. Subtle!

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