Lucky Thinks You Have the Body of a Model
The cover of Lucky’s August issue claims it features “The Best Jeans for Your Body—Ever!”
Unfortunately, it looks like the footnote to that coverline
was omitted in what was surely a grievous copyediting error. After perusing the
fashion spread in question, I’m certain that cover line should have read:
The Best Jeans for Your Body—Ever*
*if you are 5’11” and weigh 125 pounds
See, unlike most features that bill themselves as suggesting clothes “for your body” and therefore present at least a token range of body types, Lucky depicts only a slender model, head and torso cropped out of the frame, wearing the featured jeans. Ah, yes, it's the time-honored fashion magazine tradition of publishing cover lines that bear no resemblance to the article!
So if you are very tall and your thighs don’t touch, you’re in luck! Not under contract with Ford Models? Lucky does not acknowledge your existence. Or your need for well-fitting pants.
To be fair, the feature does include plenty of advice about how jeans should fit for optimum flattery. But is there a pair of snug pink straight-legs on earth that would look good on anyone but a model? (That's an actual example from page 115.)
While “The Lucky Guide to Denim” lacks body-type diversity, it does feature a range of denim trends. Some highlights:
Studded: Lucky calls these “unapologetically punky” and “a bit dangerous”—and nothing says punky and dangerous like $460 Just Cavalli denim!
Shredded: Ooh, jeans that are “all-out destroyed” are “rebellious.” What exactly are bleached and slashed jeans rebelling against? Pants that are, like, intact?
Dark, clean skinny: Says Lucky, these are the “ultimate day-to-night jean.” And they certainly are, if you work at a fashion magazine and jeans constitute appropriate office attire.
At the end of the guide, there's a promotion for an online video offering “tips on how to look great in jeans.” But why bother watching it? According to this feature, looking fantastic is simple. Just be genetically blessed and let the pants do the rest!


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