Beauty Standards

The Fifth Annual September Vogue Liveblog

Good morning! Welcome to the fifth annual liveblog of the September issue of Vogue. Five years! 

The rules: I have not opened this issue, nor have I read any blog posts/articles/embittered rants about its content. I will, however, admit to watching Racked try to smash snack foods with this sucker. It's heavy! The liveblog goes in chronological order; refresh the page to see the latest updates.

Oh, and one more thing. As I mentioned in the video, I will be tweeting during the day using the hashtag #vogueliveblog, and I would love for you to use that hashtag too! As a small token of my gratitude for all of you out there reading along with me, I'll be giving The September Issue on DVD to three randomly selected people who tweet a link to this site and the hashtag between 10 a.m. today and 5 p.m. Eastern on Friday. (This is not a sponsored giveaway, just me spending my own money to send three lucky people a movie. US and Canada only, sorry.) Remember, your tweet must include both a link--you can use http://bit.ly/vogueliveblog11--and the hashtag #vogueliveblog to be eligible to win.  [Contest now closed, winners declared.] Thanks for being here!

Now let's get going.

Vogue_KateMoss_Sept11

Continue reading "The Fifth Annual September Vogue Liveblog" »

Lowest Common Denominator: Lucky, September

981: According to the cover, the number of “ways to look amazing this season” Lucky_JessicaAlba_Sept2011

Gazillions: Approximate number of words in this issue. For better or worse (and, in the case of the never-ending article about drunk shopping, it’s definitely worse), there is now actual text in this magazine.

24: Items retailing for less than $50 featured in “Classic Pieces for Every Day”

116: Page on which Jessica Alba’s “Post-Baby Shape-Up Plan” appears, almost entirely devoid of context. I know Lucky is new to this whole writing-complete-sentences-and-forming-paragraphs thing, but they couldn’t follow up on Alba’s statement that she drinks a lot of water because she’s “starving”?

$60: As listed in “City Guide,” the price of a “Carrie Bradshaw-style pink tutu” sold by a store in Los Angeles, like a “Carrie Bradshaw-style” anything is a good thing.

$375: Price of a satchel that is, according to “How To: Wear Color,” the “easiest way to add a shot of color.” 

Zero: Explanation of how “easy” it is to spend $375 on a neon bag.

1, apparently: Words left out of the headline “Dress Like a French Girl. No, Really, a Real French Girl.” That word? “Wealthy,” unless it’s being French that somehow enables one to purchase a $550 dress and an $860 jacket. In which case, vive la France!

$250: Price of a cat-ear hood that Lucky suggests wearing “with a dose of irony, for the downtown hipster.” Behold the amazingly awkward exchange that ensued when I tweeted @LuckyMagazine about this ridiculous headgear! Veronica, aka @duncandesign, joined in to keep the conversation on track.

3: “Stylish New Yorkers” plucked from “the sidewalks of Soho” to model fall fashions in “Style on the Street.”

100: Percent of those random New Yorkers who are conventionally slim and pretty! Surprise!

Not 2: According to Jean Godfrey-June, the number of people permitted in the dressing rooms at Gilly & Hicks, Abercrombie & Fitch’s lingerie store. She says:

(You can’t both go in [the dressing room]; the surroundings are so...provocative...that liaisons are rumored to have occurred in the dressing rooms, hence, a ban.)

Infinitely: How weird it is that Godfrey-June would mention this, considering that in the story she’s shopping with her daughter.

2: Cover lines on the issue of Lucky Kids stuck inside the back cover that are uncomfortably reminiscent of the controversy over 10-year-old model Thylane Blondeau: “Dresses So Pretty You’ll Wish They Came in Your Size” and “I Want My Kid’s Hair Color!” (Related reading: this article about fashion brands using child models to normalize eating disorders.)

0: Interest I had in pulling Lucky Kids out of the magazine--until I needed something to shield my laptop with during a sudden downpour. 

InStyle Makeover: Rita Hayworth's Ethnic Makeover Was "Worth It"

When I meet someone new and tell them about this blog, the responses I get usually fall into two categories. Most often I hear, “Oh! Totally! I stopped reading those magazines years ago.” And sometimes I get, “Well...what kinds of things do you write about, exactly?” InstyleMakeover_Sept2011_RachelBilson

From now on, when someone asks the latter, I’m just going to hand them “The Hollywood Hot Machine” from InStyle Makeover’s September issue. This single page manages to include pretty much everything that’s wrong with women’s magazines: obsession with the male gaze, extreme beauty regimens, impossibly strict diets, and a dash of shocking ignorance. Handy!

The article features six actresses who’ve made major adjustments to their appearances to launch their showbiz careers. We aren’t talking about going from a side part to a middle part here, you know? If the fact that these women had to dramatically change their hair, faces, bodies and even their names--or at least felt they had to--isn’t maddening enough for you, maybe you’ll hate the breezy tone InStyle uses to describe their transformations. I sure did!

For instance, the article says Joan Crawford (née Lucille LeSueur) used “rigorous diet and exercise” to become “sleek.”

Reportedly, she even chewed gum in an attempt to sharpen her jawline.

Apparently no celebrity plastic surgeons were available to comment on the merits of Orbit as a cosmetic technique. Try it at home, readers!

The article goes on to mention haircuts and wardrobe changes for Marilyn Monroe and Diana Ross, and says of Jane Fonda:

Fonda’s first husband, Roger Vadim, directed her schoolgirl-to-sex-kitten makeover. He’d done the same for previous wife Brigitte Bardot.

And a man habitually directing his wives into “sex kitten” makeovers isn’t creepy or predatory at all!

Oh, and what about Jennifer Aniston?

Yoga, hairstylist Chris McMillan, and a salad for lunch almost every day for 10 years helped Aniston morph into this honey-dipped goddess.

So we again have a man to thank. And of course there’s that salad-a-day for a decade thing. Is that a healthy diet, a reasonable approach to eating, or just something Aniston’s publicist made up? Who cares? The real message here is that she’s whippet-thin, as anyone who’s seen her wearing scanty underthings in Horrible Bosses can tell you. 

But I’ve reserved the bulk of my outrage for the Rita Hayworth entry, which reads:

Painful but worth it: In two years, Margarita Cansino raised her hairline almost an inch with electrolysis. And when she went red, a star was born.

“Painful but worth it”? WHAT THE HELL. Do InStyle’s offices not have access to Wikipedia? I have to assume that’s the case, because obviously no one at the magazine knows why Hayworth had that electrolysis: at the behest of Columbia Pictures, to make her appearance less Hispanic and therefore more marketable. That’s also why she dyed her hair red and bleached her skin. 

(Incidentally, that second link has a context-sensitive ad for a skin-lightening treatment that reads “InStyle Award Winner!” Wow.) 

Celebrities change their appearances for all kinds of reasons, but praising a racially motivated, excrutiatingly painful cosmetic procedure as “worth it” is, at best, insensitive. (And at worst? I really don’t want to break out the “r” word.) Did Hayworth look better than Cansino did? That’s subjective. But there are some ugly, ugly implications attached to glorifying a makeover designed to hide Hayworth’s heritage. I mean, what’s the reader takeaway supposed to be here? That everyone looks better as a white person? That the agony Hayworth must have gone through was “worth it” to not look Hispanic?

This is tricky territory, and InStyle could have provided context or sidestepped those implications entirely. But they didn’t, and that’s the problem. Articles like this propagate the idea that beauty is pain--and that beauty is determined by men, and it requires expensive, painful treatments, and it demands extreme, restrictive diets, and that only certain kinds of women (namely thin white women) are beautiful. Perhaps expecting InStyle Makeover to acknowledge as much is ridiculous. 

Still, it’s been more than 80 years since the picture of Lucille LeSueur on this page was taken. Eighty years after LeSueur tried to reshape her face by chewing gum, and Jennifer Aniston eats arugula every day. Eighty years. That’s a long time for so little to have changed.

Magazine Covers Putting the Faux in Fitness

Can someone please tell me which cover is worse? Shape_AudrinaPatridge_July2011SeventeenFitness_NinaDobrev

Is it the Shape cover featuring Audrina Patridge, who is perhaps best known for hawking Carl’s Jr. burgers that she pretty clearly doesn't eat, and who appears to have lost the entire right side of her body to the Photoshop bandit?

Or is it the Seventeen issue with Nina Dobrev, because it’s a publication telling 12-year-olds how to acquire a rockin’ bikini body? (Let’s not even get into the missing chunk of her torso.)

I can’t decide, see, because I started trying to figure out why these magazines ostensibly devoted to fitness couldn’t find someone with serious muscle definition to put on the cover, and then I looked up how many professional women’s athletic leagues exist in the US, and then I learned there are more than 170,000 women playing college sports, and then I thought about Jillian Michaels and Glee’s professional dancer/actor Heather Morris (both of whom are famous enough to have landed magazine covers recently) and, for that matter, the women on Dancing with the Stars, and that I would consider any of them a more compelling fitness role model than Lauren Conrad’s neighbor from The Hills, and then I tried to figure out why major media outlets would forgo women like that in favor of these two as the best examples of a healthy lifestyle, and I realized--of course!--it has more to do with newsstand sales than actual fitness, and that’s more or less when my brain exploded.

There's Nothing Sexy About InStyle's "Look Better Naked"

Many many years ago, I briefly dated a guy who was, well, not particularly nice.  Watching a movie at his place one afternoon, he leaned in for a kiss. (Mom and Dad, avert your eyes here.) Matters progressed, he tugged the hem of my t-shirt over my head, and then he rolled his eyes at my basic beige bra. “Don’t you have any sexy underwear?” he asked.Instyle_feb10_heidiklum

All I could think was: Dude, I’m taking my clothes off for you. How is that not enough?

Therein lies the problem with February’s glut of lingerie and look-better-naked stories: they’re so focused on an artificial construct of romance that they miss the point. If, as magazines often say, feeling sexy means feeling comfortable in your own skin, then endless articles exhorting the virtues of self-tanners, lacy knickers, and styling products aren't exactly conducive to developing that self-confidence.

And that’s what makes InStyle’s “10 Ways to Look Better Naked” so utterly ludicrous. Among their suggestions:

  • Weight loss

Got 30 minutes and $85 to spend on detoxifying salts? Great!

We shed 3 inches of water weight and felt thinner for about 48 hours.

And you can keep those inches off, too, provided you don’t do anything outlandish like, say, eat or drink. People don’t typically go to romantic restaurants on Valentine’s Day, do they?

  • Jewelry

The magazine suggests highlighting your back, which it calls “a very sexy region of the body.” The best way to do that? With an $850 gemstone-studded lariat chain, obviously. Without pricey jewels pointing the way, how would a man know what to focus on?

  • Home décor

“Amber casts skin in a warm, rosy glow,” says [interior designer Ron] Woodson, who suggests placing a red-hued bulb in bedside lamps and painting your ceiling a barely there shade of peach or pink to enhance the effect.

Painting the ceiling? Painting the ceiling! That seems excessively vain, but at least they didn’t suggest installing a mirror up there.

Of course, the article also covers the usual territory of depilation, exfoliation, and cosmetic trickery to hide any traces of humanity blemishes and bruises. But unless you’re disrobing for a sculptor who’ll immortalize your every detail in marble, isn’t this overkill? There’s probably a 3,000-word essay here about treating women like objects and the deleterious effects of porn and how the media tries to define our sexuality, but I’ll just leave it at this:

If you’re naked and your partner dares frown at your white ceiling or a stray stretch mark, your relationship is way beyond InStyle’s help. Also, you’re probably dating my ex-boyfriend.

The 5 Ways Glamour Undermines Its Size-12 Self-Acceptance Message

There’s been quite a bit of discussion recently about the photo of model Lizzi Miller in September’s Glamour_Sept09_JessicaSimpson Glamour. See, Lizzi has something that rarely appears in fashion glossies: a non-concave stomach. So readers—in the apparent joy of seeing a body that remotely resembles their own in a magazine—have sent letter after letter of praise to Glamour HQ.

In her blog, editor-in-chief Cindi Leive mentions Glamour’s “commitment to celebrating all kinds of beauty,” which makes me wonder whether she even reads her own magazine. I’ll give credit where credit is due: this photo and the overwhelming response give me a little hope. But a photo—even this photo—isn’t enough.

Here’s why:

1.    Lizzi Miller’s photo appears in a story called “What Everyone But You Sees About Your Body,” which is ostensibly promoting body confidence. But why illustrate this piece with a plus-size model? The implication is that larger women are the ones who need this advice, because, you know, skinny femalesGlamour_Sept09_LizzieMiller apparently pop out of the womb bursting with self-confidence.

2.    Leive describes Miller as a non-supermodel whose body is “wait for it…normal,” as if she (Leive) has nothing to do with the models who populate every other page of the magazine. Yeah, I’m pretty sure it isn’t readers who clamor for a parade of sylphs month after month.

3.    The hubbub over Miller doesn’t just mean they’ve done something positive. It means Glamour is failing its readers. If a single photo has generated such a response, then the magazine isn’t regularly depicting the women it purportedly speaks to. A picture of a plus-size model shouldn’t be a favor to readers. It should be a frequent way of representing them—not to the exclusion of slender women, but alongside and equal with them.

4.    If I could say one word to Cindi Leive, it would be this: “context.” A plus-size model in Glamour is great. Loving your body is fantastic. But the positive message is diluted by the rest of this issue’s content: a “Health Answers, Please!” column about weight-loss supplements, a feature called “Beware the 1,140-Calorie Breakfast,” the usual spate of super-thin models, and in “Your Instant Whole-Body Makeover,” the warning that poor posture “can even make you look like you’ve gained a few pounds.” The horror! Here’s a thought: Stop fear-mongering about fat and maybe there wouldn’t be a need for articles about self-acceptance. Which brings me to...

5.    Leive’s blog post completely fails to acknowledge that Glamour is complicit in this situation. You know why it’s refreshing to see a model who looks like Miller? Because we so rarely see anyone who looks like her in any fashion magazine. Sure, Glamour is leagues beyond Vogue or W in terms of body-type diversity, but that’s damning with faint praise.   

What do you think?

Related: What W Really Thinks About Women’s Bodies

Karl Lagerfeld in Bazaar: Feminists Are Ugly

From “What Would Coco Do” in the September issue of Bazaar, wherein designer Karl Lagerfeld was Bazaar_LeightonMeester_Sept09 asked to “channel the original fashion wit,” Coco Chanel:

HB: Your clothing liberated women in the 1920s. Are you still a feminist?

CC: I was never a feminist because I was never ugly enough for that.

Did your jaw just drop in disbelief? Mine did, too.

So, according to Karl-as-Coco, feminists are ugly. And it’s not just that they’re unattractive—it’s their very lack of pulchritude that made them resort to feminism. What constitutes “ugly enough”? Who knows? When I decided to call myself a feminist, it’s not like I was forced to parade around in a bathing suit before a panel of judges who determined whether I was unappealing enough to do so.

In Monsieur Lagerfeld’s Magical Gender Equity Utopia, beautiful women apparently have no need for feminism. Which is an awesome fantasy for genetic-lottery winners, but I’d rather live in a world where my worth isn’t directly proportionate to how closely I conform to whatever happens to be in style this week. I know, I must be ugly and insane!

Other than being a blatant insult to feminists, Lagerfeld’s attitude is troubling because it forces women into a game we can’t win. Within this rubric, a gorgeous woman’s sole quality is her appearance; and an average woman’s intelligence or insight is nullified by her embrace of feminism.

The end result: our only worth is the way we look. How’s that for ugly?

InStyle Makeover Needs a Makeover of Its Own

As I discovered this weekend, InStyle Makeover and Taco Bell are remarkably similar. They're both cheapInstylemakeover_vanessahudgens and require a very strong gag reflex. 

What was it about this special issue that was so hard to swallow? Was it the $600 cosmetic case? The fact that some no-doubt-underpaid editorial assistant had to conceptualize the ways in which a purse can camouflage a “flawed” figure? Or that every woman made over in this issue didn’t really need a makeover?

Impossible beauty standards, you win again! And we lose.

Take a look at Vanessa Hudgens, who was given an “undone” makeover. This was the result:


Hudgens_undone

According to InStyle, this is a “polished no-makeup look.” Don’t you roll out of bed sporting fake eyelashes and the exact right shade of nude lipstick? With a professional hairstylist and makeup artist at your disposal, this natural look is so easy to achieve!

A few pages later, “Plump + Go” features someone who actually isn’t wearing makeup. That’s because she’s a model preparing to be injected with four different substances—Botox, Perlane, Cosmoderm, and Restylane. So there are at least four reasons none of us look anything like the women we see in magazines.

Continuing the trend of making over people who don’t really need making over, “6 Weeks to Slim” pairs two magazine staffers with trainers who, naturally, impose ultra-strict quasi-scientific edicts. Do they lose weight? Yes. Did they need to lose it in the first place? Nope! Both have BMIs within the normal range.

Admittedly, the BMI is a flawed calculation. Fine. But this depiction of two slim women getting slimmer alongside a “Dress Yourself Thin” coverline and a food diary from manicurist Ji Baek, whose diet consists largely of champagne—it all sends a powerful message about our bodies.

It says that our bodies aren’t ours—they’re open for public comment. That they don’t exist for our pleasure or strength but instead that they are a source of shame. That starvation and sacrifice are the path to self-satisfaction.

As long as our bodies and faces belong not to us but to an ever-changing, ever-more-impossible standard, women will be going to war with themselves.

Wouldn’t it be a pleasant surprise to see a magazine emphasize being healthy and strong instead of slender and young? Wouldn’t it be great to see a magazine stop referring to “boyish” figures, as if those women somehow aren’t female enough, and stop altogether ignoring larger women? Wouldn't it be a positive change to see a fashion spread focus on flattery instead of camouflage?

Absolutely. But I’m not holding my breath. To accomplish anything other than selling insecurity, InStyle Makeover would need a makeover of its own.

Masthead

Editor: Wendy Felton


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