Glossed Over

W: Inside the "Fantasy" World of Hilary Swank

The January issue of W weighs in at a slim 112 pages, and 18 of those pages are devoted to “Wait Until Dark,” a so-called “erotic fashion fantasy” starring Hilary Swank and a male model whose slender build and bleached hair make him appear to be about 15 years old.  Is there anything sexy about these pictures?  Well, Swank’s bra is visible in two of the shots!  And the boy is bare-chested!   Scandalous!  Unless you’re fond of doves, blindfolds, and dudes with a tiny metal spike protruding from the lower lip, there isn’t a single interesting thing about this spread, with the possible exception of a “wool and coq feather vest” by Ann Demeulemeester as worn by aforementioned model, seen here with, oh yes, the aforementioned dove.

What the hell is that all about? 

We just don’t understand.  Why is he wearing a shirt collar with his necklaces?

What with the positively ludicrous, poorly lit “erotic fantasy” preceding it, we hoped for an equally dark interview.  And we got it!   Sort of.

Don’t expect to see Hilary Swank checking herself in at Promises any time soon.  But the actress does seem to have a bit of a pill problem.

Amphetamines?  Diet pills?  If only!  No, Swank takes a lot of vitamins, “nearly 45” every day, and gets in a nice plug for her nutritionist in explaining her daily intake.

A devotee of celebrity nutritionist Oz Garcia for the past seven years, Swank sees her regimen as one of the secrets to her success.  “Oz has changed my life.  The Longevity Pak is so awesome,” she says, eyes shining.

Only two paragraphs in, and our eyes are shining, too.  With tears of boredom.  The article segues into the usual: She has a high metabolism!  She’s on her second pastry of the day!  She was just on Oprah!  She’s really, really enthusiastic about everything! 

But here’s where it gets interesting.  After a boilerplate synopsis of P.S. I Love You, writer Catherine Hong spends three paragraphs taking Swank and her “mile-wide maw” (really!) down a notch.  There’s a thorough catalog of the actress’ box office flops and a discussion of Warner Bros. honcho Jeff Robinov announcing that the studio would no longer release films with female leads.  (Swank, for her part, claims it’s not clear whether he made that statement.)

And then the swipes continue:

…[Swank’s boyfriend] tagged along at events as run-of-the-mill (for A-listers, anyway) as an Escada store opening, a press event for Pantene and a lunch at the Hotel Bel-Air she hosted for Guerlain.

Two weird things there: the vaguely passive-aggressive “for A-listers, anyway” comment, and the failure to mention that Swank is actually the face of Guerlain fragrance Insolence.  Perhaps the latter can be explained by Guerlain’s lack of advertising is this issue?  (No hard feelings, W:  Swank is on the cover of BlackBook, which gives her a relentlessly cheerful profile, and Guerlain didn’t place an ad with them, either, though we did spot a full-page ad in the current issue of French Glamour.)

Next, Hong takes on the actress’ recent move to L.A.:

…the reasons she gives for abandoning the Big Apple are far from convincing.  “I looked and looked and looked for a place in New York.  I just didn’t find anything,” she insists.  “Prices have just skyrocketed!”  (For the record, she and [ex-husband] Lowe sold their four-floor town house on Charles Street for $7.5 million last January.)

Zing!

And this sort of awesome, though perhaps petulant, question when the topic turns to Swank’s boyfriend:

So, is she in love?  “Of course I’m in love,” she says somewhat curtly.  “Or I wouldn’t be in this relationship for as long as I’ve been…”

Ooh, surly!  Before the interview gets too out of hand, however, Hong wraps up with the typically effusive quotes from pals.  And then Swank trots out this statement, which is so frequently recited by celebrities that it must be handed to them on a laminated wallet-size card when they step off the plane at LAX.

“...You know, it’s tiring, but I can’t complain, because I’m getting to do what I love.”

Aww!  Picking apart your interview lets us do what we love, too!

Lowest Common Denominator: InStyle, January

2: Number of pages devoted to Kate Hudson (“Her 10 best, ever!”)

4: Additional photos of Kate Hudson throughout the issue (pages 78, 112, 115, 149)

7, not counting writer Johanna Schneller: People who gush over Katie Holmes in “What Katie Wants” (The illustrious Kate Cruise Fan Club counts the following luminaries as members: Sherry Lansing, Giambattista Valli,  Diane Keaton, Giorgio Armani, Victoria Beckham, Callie Khouri, and Christopher Bailey of Burberry.)

29: Percentage of paragraphs in “What Katie Wants” in which Katie gushes about Tom Cruise or “being a wife”

Way, way too much: Amount Katie is trying to make her marriage appear sound

1: Ludicrous statement about femininity in “Figure Flattery.”  The collarbone is, according to InStyle, “arguably one of the most feminine parts of a woman’s body.” Wait, are they really claiming certain parts of a woman’s body are more feminine than others?  No word on which parts are, like, unacceptably gender-neutral.

1: Animal whose fur is suggested as a “problem solver” for upper arms in the same article (That’d be the rabbit, and there’s a shrug and a capelet crafted of its pelt.)

$54.80: Average price of the “positively affordable” items in “Deals & Steals,” which is—surprise!—actually affordable

3: Photos of Jennifer Garner in the same magenta Zac Posen dress (pages 75, 76, and 110). We love us some Sydney Bristow, and it’s a gorgeous dress, but three times?

1: Number of animate objects listed in “Designer Lust List” (Jenni Kayne says a French bulldog is a must-have.  Dogs, yes!  But pups as fashion accessories?   God, no.)

10: Steps involved in a “simple…approach to getting it right in the new year and beyond,” per “Beauty 2008: Your Master Plan”

Absolutely none: Amount of interest we have in developing a “master plan” involving a “signature scent”  and hair accessories.  Like we have nothing better to do?

42: Percent of ad pages in this issue which tout cosmetics, skincare, and haircare products

26: Words we read in the Vanessa Williams story.  They were: “Can a native New Yorker like Vanessa Williams find true bliss—and a really good soy chai latte—way out West?  You bet your sweet Buddha.”

Approximately a billion: Number of times we’ve seen the story about a New Yorker moving to L.A.  Doesn’t anyone east of the Mississippi realize that we do, in fact, have bagels on the West Coast?

Infinitely: Degree to which we were bored with this issue

Lowest Common Denominator: Glamour, November

1: Celebrity slam on the cover (“Mariah’s new attitude: she’s smarter and saner—Britney, take notes!”  Oooh, burn.)

5: Musicians whose onstage facial expressions are analyzed as their “sex faces”

One million:  Approximate number of other magazines and websites where we’ve seen this exact same discussion (Related:  why is it always John Mayer in these stories?)

116: Page which contains the sentence “The pleats flatter too.”  What?   

118: Page on which Glamour advises, “Pleats add volume to your hip and belly area.  Our advice?  Just skip ‘em.”

6: Traits that “make a guy ask you out,” according to dating columnist Jake

10: Anecdotes about women being dumped in “You think you got dumped?”

$456: Average cost of rent, in dollars, for a young single woman (page 204)

1995: Last time our rent was anywhere near that low (No, really, where are these $456 rents?)

1: Pages devoted to an interview with former Pakistan prime minister Benazir Bhutto

7: Pages devoted to Mariah Carey’s home (including a full-page photo of Mariah with her mind-bogglingly vast collection of Hello Kitty paraphernalia)

21: Number of ads for fragrance in this issue

4: pages allotted to “One Spritz and You’re Sexy,” which is about—you guessed it—perfume

Advertising in Allure: Shirtless Shilling

Spotted in the October issue of Allure: four fragrance ads featuring nearly naked women.  Because everyone knows that wearing perfume means you don’t have to wear a shirt!  (But just in case, better cover up those breasts with whatever object is lying around!  Like that pile of flower petals!)

    

As repugnant (and lazy!) as we find the extraneous use of nudity to sell things, we dislike the Marc Jacobs and Mariah Carey ads even more.  Is the model in the Daisy ad unconscious?  Dead?  Or, you know, just asleep in the grass in her underwear?  Totally normal!  And the Mariah Carey ad—she’s mostly underwater, and her perfume promises an “ethereal presence.”  Thanks, but we’d rather be corporeal than ephemeral.

    

We just read the truly thought-provoking book Can't Buy My Love by Jean Kilbourne, which explores advertising and its insidious effects on women, and we can't stop thinking about it (and, yes, questioning everything we see).  However, there was one ad featuring a topless woman that we wholeheartedly endorse.