My Feelings About This Midol Ad Are Not PMS-Related

This ad appears in the September issue of Marie Claire:

Normally, I’d write a derisive paragraph or two about how this ad pretends to be empowering and real but instead is just a stereotype-promoting fantasy dreamed up by some guy who thinks he understands women because he watched Real Housewives of New Jersey and once, in 1998, bought a box of tampons for his then-girlfriend.

But I think I’ll save my thoughts for when I’m on my period. Apparently, that’s the only time I’m saying anything worth listening to.

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[pms]

A more severe form of PMS, known as premenstrual dysphoric disorder (PMDD), also known as late luteal phase dysphoric disorder) occurs in a smaller number of women and leads to significant loss of function because of unusually severe symptoms.