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August 2007

Scoping Out September Issues: Elle

Elle_september_lindsay_lohan

The issue weighs: 2.8 pounds

Issue thickness: a robust three-quarters of an inch

Who’s on the cover: Lindsay Lohan, rocking a dead-eyed stare and hair and skin that are the same color. Not attractive!  Love the dress, though.

Number of words on the cover: 127 (Guess the “newly enhanced” design by Joe Zee, making its debut in this issue, doesn’t involve reducing the amount of text crammed onto the cover.)

Who bought the back cover: Chanel’s Coco Mademoiselle fragrance, featuring Keira Knightley

Number of ad pages between the cover and the table of contents: 80. Celebs appearing in those pages include Scarlett Johansson for Louis Vuitton; Kerry Washington for L’Oreal; Sarah Silverman, Selma Blair, Lucy Liu, Regina King, and Twyla Tharp for Gap;  and Rihanna for Cover Girl.  Also up front, not one but two Kate Moss campaigns, for Versace and David Yurman.

Total number of pages: 592

How many of those pages are ads: 398, about 67 percent

Most schadenfreude-inducing cover line: Duh.

Exclusive! The Lindsay Lohan Interview

“I’m glad I went to rehab—I need to get away from everyone, and I didn’t know how”

Subscription cards: a measly 3

Cosmetic samples: 2 fragrance testers (Dior J’adore and Fendi Palazzo)

Is it portable? At nearly 3 pounds, we say no.  And even if it were a more purse-friendly size, would you really want to lug Lohan’s prematurely aged mug around?  We certainly do not. 

Newsstand Confession When we picked up the September Marie Claire with Ashley Olsen on the cover, we immediately flipped it over to see if Mary-Kate was on the other side.  Worse, we had a tiny moment of disappointment when we realized she wasn’t.

Allure: Catherine Zeta-Jones Has More Money Than You Do

Is Allure trying to make us hate Catherine Zeta-Jones? Reading “The Last Showgirl,” August, took our inchoate suspicions about the actress—she comes across as exceptionally high-maintenance, yes?—and magnified them. Naturally, there’s nothing outright derogatory in the profile other than the detail that the Zeta-Jones/Douglas décor includes a bronze statue of Atlas. (Just imagine the kind of apartment that must be.  Yikes!) But there are enough ambiguous moments in the interview that we have to wonder whether writer Brooke Hauser is trying to tell us something. Ah, subtext!Allure_august_catherine_zetajones

Catherine Zeta-Jones just happens to be good at being a movie star. It’s evident in the langourous way that she moves through a room, as if there were a trail of servants behind her, eager to peel her a grape.

Perhaps it’s because we don’t employ any domestic help, but we aren’t even sure what this means. How does a person behave as if a squadron of servants were tagging along? By barking out random orders? Leaving a trail of clothes on the floor? Even if you did have an actual team of assistants standing by (as CZJ surely does), it would be obnoxious to act as if you expected other people to do your bidding.

There’s a lot to glean from the bottles of Pellegrino, the housekeeper padding silently through the apartment, the shelves dedicated to heavy, leather-bound volumes of the couple’s past scripts, not to mention Michael’s two little gold men. “My Oscar’s in Bermuda”—the Douglases’ main residence—because “Bermuda’s never had one,” she quips.

A lot to glean, indeed! Gracious, those Bermudans must be so grateful that someone so magnificent deigns to keep a gold statuette within their borders! Do they give awards for condescension and self-aggrandizement? Because maybe she could keep those in Bermuda too!

Also, leather-bound scripts? Please. Like the repartee in Ocean’s Twelve was worth immortalizing.

Click-clack past the laundry closet, where she stops to roll her eyes and joke, “I’m constantly in there.”

Oh, another hilarious riposte! We know it’s a joke because ultra-glam movie stars would never stoop to doing their own laundry! How preposterous! They have servants for that! Ha! Hey, Catherine? We aren’t comedy experts or anything, but that remark is only funny to you because—wait for it—you don’t actually have to do your own wash. Outrageous privilege is, like, riotously funny!

And finally:

“I didn’t want to be another girlfriend of Michael Douglas,” she admits. “I remember feeling this immediate attraction and going, What are you going to do: Invest, like, a night or something? I didn’t want to put myself in that situation.” So, she did what any self-respecting woman in her situation would do: She tortured him. “Nine months without a touch or a kiss,” she says, with a light snort. “I’m sure he thought, Something’s not right with this chick. It usually doesn’t take me this long.”

At last, clear instructions for self-respecting women—simply string men along for months on end to make them appreciate you. Playing hard-to-get is the only way to make guys respect you, since you don’t have anything else to offer. Men do love a chase (and, apparently, being chaste)!

Presumably, this article is meant to be positive press (take note, Britney), and maybe CZJ is the kindest, most generous person in the world. We’ll never know her true nature for sure, but this article didn’t exactly have us signing up for membership in the Catherine Zeta-Jones fan club. But what do we know? We eat the peel on our grapes.

Scoping Out September Issues: Glamour

A seasonal feature in which we take a purely superficial look at those massive September editions.  Pages and pages of fall fashion!  In-depth interviews with famous people!  Hours of reading!  Inches-thick issues!  Resultant muscle strain!

Glamour_september_claire_danes_quee

Issue weight: 1.6 pounds

Issue thickness: a smidge under half an inch

Who’s on the cover: Claire Danes, Queen Latifah, and Mariska Hargitay

Who bought the back cover: Banana Republic

Number of ad pages between the cover and the table of contents: 27 (including, conveniently enough, a two-page Cover Girl spread featuring Queen Latifah)

Total number of pages: 418

How many of those pages are ads: 285 (source; we didn’t count)

Most intriguing cover line:   

Biggest issue in 20 years!

We find this bit interesting not on its own merits, but because we wonder whether the magazine’s touting ads, not content: Glamour last reached 285 ad pages in a September edition in 1986 (source).  Also, the rest of the cover lines are truly dull.

Subscription cards: Only 4

Cosmetic samples: 2 (a perfume strip for Ralph Lauren Romance, and a foil-sealed sample of Clinique Perfectly Real Makeup)

Is it portable? Low potential for inadvertently leaving a trail of postage-paid subscription cards + content that won’t embarrass when someone reads over your shoulder/almost two pounds of paper, 68 percent of which are ads= moderately portable

It's the Most Wonderful Time of the Year!

You know, the time of year when just a few morsels of information about the September issues have leaked.  Lucky_september_sarah_michelle_gell It’s enough temptation to have us making daily newsstand visits in anticipation, and well before the actual magazines come out and we’re bombarded with sneeze-inducing perfume strips, a flurry of subscription cards, and, well, disappointment.

Just Jared has a preview Lucky’s September cover, which features Sarah Michelle Gellar.  Where’s she been?  We love the plum color.  We adore the outfit.  And we are genuinely appreciative that SMG is neither totally repulsive nor completely overexposed.

Elle could take a lesson from Lucky in that regard—the September issue will feature Lindsay Lohan for the second year in a row.  Apparently serving a failed stint in rehab, chasing a personal assistant through the streets of L.A., and starring in a wretched movie qualify a person for the cover of a major magazine.  With standards that low, we expect to be elected president on our 35th birthday.

But we digress.  Back to Lucky: The pose is unspeakably awkward. And the very concept of 971 “absolute must-haves”?  Please.  No one’s closet—or budget—is that big.

Also, we just realized that Lucky lengthened its tagline with the July issue to “The Magazine About Shopping And Style.”  Because, of course, it’s about sooo much more than shopping!  It’s about style, too!  Such range!  Good thing they point out it’s a magazine, lest it be mistaken for a catalog of “rich” accessories and hideous denim.

From this:Lucky_june_katharine_mcphee_2  to this: Lucky_july_vanessa_minnillo_2

In other September issue news, Star Jones Reynolds writes a first-person essay for Glamour announcing what most everyone in the free world already figured out.  Guess that’s one less article to read!

Lucky and Glamour hit newsstands August 7, while Elle will go on sale August 14.

Image of Lucky’s September issue from Just Jared

Masthead

Editor: Wendy Felton


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