Lowest Common Denominator: Marie Claire, June

1: Cover credit given to Neutrogena for Rebecca Romijn’s makeup

0: Number of Neutrogena products apparent in the photo of makeup artist Fran Cooper working on Romijn (“Behind the Cover Shoot,” page 20)

3: Number of Neutrogena products recommended in “Sexy Summer Skin”

7.25: Number of advertising pages purchased by Neutrogena in this issue—including one immediately preceding “Sexy Summer Skin” and two more interspersed in the same feature

$1,532: Largest “Splurge vs. Steal” price differential

$85: Smallest “Splurge vs. Steal” price differential

$9.95: price of a K-Mart floral housecoat suggested as “a cool summer dress”

1: Movie declared “antifeminist” (Knocked Up)

1: Movie called “feminist” (Gracie)

8: Women other than Rebecca Romijn Marie Claire suggests could play male-to-female transsexuals

4: Celebs cited for “prominent” noses

4: Plugs for “The Masthead with Marie Claire” podcast

2: Stories about foreign women (profile of the commander of U.N. peacekeeping forces in Liberia; the Turkish honor killings)

3: Stories about American non-celebs (a woman’s essay about her nose; a profile of fugitive Sara Jane Olson’s family; another essay about a married couple who’ve each been married twice before)

24: Pages featuring photographs of actors or musicians, not including the cover or advertisements, and not including models

119: Pages of advertisements, including foldouts and the back cover

Comments

[Mel]

why am i not surprised that yet another fashion magazine would devote more pages to pictures of shallow pretty people than to drugstore products or average readers that buy their crap and practically sign their paychecks? *sigh* i love it when they sell a world their demographics could never afford. that is the beauty of genious right there!

and i love this blog :) discovered you through feministing and being a magazine reader, i <3 glossed over.