Next Month's Allure To Feature Ford Vehicles, Keds, and Amazing Weight Loss Miracle Pills

Generally speaking, Linda Wells’ installments of “Letter from the Editor” in Allure don’t interest us much. That’s because they’re dull. Sure, they’re not aggressively boring like, say, Bazaar’s cover lines—does Glenda Bailey take some sort of twisted pride in repeating infinitesimal variations on the same phrases month after freaking month?—but they’re just unremarkable enough that we’re indifferent.

Until now.  In the April issue,  Wells discusses her involvement with a show called Shear Genius, wherein she is called upon to perform the apparently arduous task of evaluating tyro hairdressers. How taxing! (Oh, and we’re now eagerly awaiting the launch of competitions featuring manicurists, facialists, and waxers, as apparently no skill in the beauty industry is too insignificant to go unrecognized by a reality show.)

I went to Los Angeles last month to be a guest judge on Shear Genius, Bravo’s new reality TV series, a kind of Project Runway for hair…Luckily for me, the good hairstyles on Shear Genius soared far above the bad, and the bad were truly, obviously, dismal—failures of technique, taste, and execution.

While this concept for a TV show seems tired by now, it might be interesting to hear about from Wells’ perspective, except that she offers no insight into the program, and we already know about the show from the two-page advertising  spread just a few pages earlier in this same issue. 

But in case the dear reader still hasn’t succumbed to the gospel of Shear Genius (on Bravo!), “Beauty Reporter” chimes in with a helpful reminder.

In Bravo’s new reality series Shear Genius, 12 contestants wielding scissors and blow-dryers get the chance to be named head of the class by hairstylist Sally Hershberger. From basic cuts to over-the-top bouffants, they’re evaluated by a panel of judges (including Allure’s fashion director Michael Carl) on their technical skill, artistry—and ability to handle some very candid criticism. Tune in on April 11 at 11 P.M. and watch the bobby pins fly.

All right, Allure, you can stop with the browbeating.  We get it.  A two-page ad and two editorial mentions by page 80?  Enough.  Is Elle this relentless with its promotion of Project Runway and America’s Next Top Model?  We aren’t so naïve to believe that there’s an impenetrable barrier between editorial content and advertising, but we like to think a magazine would at least attempt to finesse that line instead of gracelessly stomping all over it. 

Comments

[Lizzy]

America's Next Top Model is now tied in with Seventeen. Also, great idea for a blog. :)

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