Lucky Shocker: Kim France's "Editor's Letter" Is Not About Kim France

When we received the February issue of Lucky today, we were ready to follow our usual procedure and make fun of Kim France’s “Editor’s Letter”—in fact, we were anticipating our habitual mocking.  But, once we ripped off the plastic covering that shrouds every Condé Nast  publication, we were completely unprepared for what we found.

In a shocking departure from the self-obsession that normally permeates her monthly missives, Kim France does not mention herself once in the February edition.  In fact, she completely refrains from using “me” or “I” at all, and she uses “we” only to indicate the entire Lucky staff.

Let’s repeat that: She doesn’t talk about herself AT ALL.  So what if the result is possibly the most dull “Editor’s Letter” in Lucky history?  In an even more astonishing move, she actually acknowledges the magazine’s readers:

What we can do is watch and learn.  And hope that you’re as interested as we are.

No whining about foot injuries.  No overly personal revelations about divorce.  No discussion of how much a co-worker’s pregnancy affects her.

We’ve been rendered almost speechless by this development.  If this is the result of a New Year’s resolution to stop talking about herself, we wish her luck.  Clearly, she’s out of practice.