She Despises Jane. She Buys Jane Every Month.

We’re no experts in marketing, but for us, the only thing evoked by Jane’s ad campaign has been a persistent urge to vomit.

We’ve been following Copyranter’s continuing series on the ads, which highlight the alleged inherent duality of their average reader. To quote him, “dichotomous does not, like, equal interesting.”  Sadly, the dolts behind the campaign failed to recognize this.  Or that pointing out potential readers’ hypocrises may not, in fact, be the most effective way to encourage them to spend money.

Our least favorite Jane ad?

She’s marched for women’s rights. She’s cried her way out of a speeding ticket.

Because, you know, Jane is all about equal rights. Except when being equal is totally inconvenient. Sheesh—are we supposed to see ourselves in the specious logic behind the ad’s sentiment?

Count us out of that demographic, Jane.

Comments

[Stunt Girl]

I cannot believe that the speeding ticket thing is an actual advert, please tell me it's someone's idea of a joke? These inconsistencies don't do anyone any favours - like the celebrity magazines which in one issue will slate the size 00 women yet keeps sticking them on the cover and putting together articles on how to lose weight and the benefits of plastic surgery. Are there any magazines out there with morals and common sense?